content & commerce

customer experience

3 Unique Ways to Improve Customer Experience

Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…

story-living

Storytelling is Dead. It’s All About Story-Living.

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…

time is money

You NEED To Read Our New Ebook – Time Is Money

It’s been estimated that 51% of digital marketers cite a lack of time as their number one barrier to content creation. But 61% of consumers say they are more likely to purchase from a brand that provides creative content. Marketers have to find a way to prioritize content without overwhelming their schedule. In this ebook, we break…

black friday

Black Friday: Your Much Needed Survival Guide

“I see a red door and I want it painted black No colors anymore I want them to turn black”   As I write this blog, a sense of anxiety kicks in thinking about a mass of people swarming stores like the apocalypse is about to begin. Some may say preparing for the biggest ecommerce day is like…

interactive

Interactive Content: What You Need To Know

The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about utilizing shoppable, interactive content. What is this interactive content? It is imagery and media that integrates quick views to keep customers engaged in the digital experience throughout the purchase process. We pulled some quick…

Off the Runway

Off the Runway: Looking Beyond NYFW Catwalk

  Last minute adjustments are being made. Hemlines are finished. And the final appliques are sewed. The biggest fashion event begins September 6th and its time to utilize this notorious event. New York Fashion Week (NYFW) is right around the corner and the event week is not just for high-end designers. The power of the influencers and collaborators…

Hashtag basics header

#101 –The Basics Of The Hashtag

Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the kitchen floor trying to get late night Oreos? We probably have all used a hashtag at one point or another, but does anyone know the actual definition of one?   Let’s take it back…

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