There’s a reason the holidays are the biggest time of year for ecommerce brands. In 2017, over $106.1 billion was generated in online holiday sales – an incredible 14 percent increase from 2016. Naturally, this trend is expected to continue, with $123.4 billion projected for 2018 online holiday sales. The holiday shopping season will always be the…
Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…
Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…
It’s been estimated that 51% of digital marketers cite a lack of time as their number one barrier to content creation. But 61% of consumers say they are more likely to purchase from a brand that provides creative content. Marketers have to find a way to prioritize content without overwhelming their schedule. In this ebook, we break…
“I see a red door and I want it painted black No colors anymore I want them to turn black” As I write this blog, a sense of anxiety kicks in thinking about a mass of people swarming stores like the apocalypse is about to begin. Some may say preparing for the biggest ecommerce day is like…
The first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a mirror with Gucci slides and a Louis Vuitton belt. But that’s far from the truth. Instagram influencers are diverse and powerful in the ecommerce space, and they have created their own type of marketing:…
The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about utilizing shoppable, interactive content. What is this interactive content? It is imagery and media that integrates quick views to keep customers engaged in the digital experience throughout the purchase process. We pulled some quick…
Last minute adjustments are being made. Hemlines are finished. And the final appliques are sewed. The biggest fashion event begins September 6th and its time to utilize this notorious event. New York Fashion Week (NYFW) is right around the corner and the event week is not just for high-end designers. The power of the influencers and collaborators…