There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content. Yet still, brands need to catch these people and reel them in —…
By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…
Our summer Zmags Code Night last week was a huge success. We now have 82 coders following us on Meetup.com and 22 coders participated in our latest evening of coding, collaborating, networking and engaging technical discussions during the pizza break. Thanks to all that joined us, and we look forward to seeing you at the next Code…
Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences…
I recently wrote an article for MarketingProfs and showcased a number of interesting statistics on what it takes to capture people’s attention. Time is a precious resource, and because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated. Yet marketers need to reach those consumers with attention-grabbing digital…
With 50% of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The same goes for marketers who are trying to tap into those consumer moments.…
Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. The report, E-commerce Agility, benchmarked more than 80 top retail brands against their ability to proactively manage and execute against…
It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to be simple to use. You see, when users have powerful yet easy-to-use digital publishing tools and features at their fingertips, they’re freed up…