content & commerce

NY&C leverages digital retail marketing platform

New York & Co. Turns The Page On How It Designs Online Campaigns

By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…

Summer Zmags Code Night

The Summer Heats Up with Zmags Code Night

  Our summer Zmags Code Night last week was a huge success. We now have 82 coders following us on Meetup.com and 22 coders participated in our latest evening of coding, collaborating, networking and engaging technical discussions during the pizza break. Thanks to all that joined us, and we look forward to seeing you at the next Code…

ecommerce content boosts engagement for Brahmin Leatherworks

Brahmin Boosts Conversions with Compelling E-Commerce Content

Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences…

Rapid marketing stats

Rapid Marketing Stats You Need to Know

I recently wrote an article for MarketingProfs and showcased a number of interesting statistics on what it takes to capture people’s attention. Time is a precious resource, and because of content-led marketing strategies that have led to content proliferation, the competition for consumer attention has massively escalated. Yet marketers need to reach those consumers with attention-grabbing digital…

Five Ways To Master In-The-Moment Marketing

With 50% of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The same goes for marketers who are trying to tap into those consumer moments.…

Agility in ecommerce and digital marketing platforms

Agility in E-commerce — the Key to Unlocking Revenues for CMOs

Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. The report, E-commerce Agility, benchmarked more than 80 top retail brands against their ability to proactively manage and execute against…

Content marketing tips

The Role of the Screen in Content Marketing

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While the term “content marketing” has been around for over a decade, the intense attention around the practice of content marketing didn’t start…

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