We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled “CMOs: Are You Paying Attention to Attention?,” I argued that marketers should use attention metrics to hold themselves accountable. This focus will help ensure they are delivering the types of experiences…
Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and energy from the conference back to their own companies right away. Second,…
Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for brands and advertisers. It’s a simple linear view that links a form of consumer engagement to ROI. Yet today’s modern marketers realize that measuring the success of a campaign is less about ifpeople visit and more about…
As first published in Total Retail on August 14, 2015 at http://www.mytotalretail.com/article/top-e-commerce-trends-etail-east/. This year’s eTail East event was held in our hometown of Boston MA. Over 1500 top retailers gathered in Beantown to discuss ecommerce trends and share ideas on the future of online retail. Missed this year’s conference? Read our recap and the lessons we’re taking…
Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is king,” an…
Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating and publishing…
The popular web magazine CMS Wire hosts a number of Discussion Point panel discussions with business leaders on topics that are important to the technology industry. We were fortunate to be asked to join in one recently on a topic that is near and dear to our heart: attention. We have been talking a lot about attention…
Consumers are time poor and use a vast variety of devices, and today, marketers have mere seconds to grab their attention. It is a world of glimpses and instant gratification, and getting customers to engage is harder than it has ever been. But why are we trying to get them to engage? To get them to like…