Retail Week Live is almost upon us, and we’re getting excited for this can’t-miss event! This two-day conference in London draws top professionals from across the EU to come together in an exchange of knowledge and networking. If you haven’t already registered, here are three reasons why you can’t afford to miss this event. 1. Networking Opportunities with Top…
Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel. It’s no secret. Consumers in “buy mode” of…
With eTail West fast approaching, we’re looking forward to one of the biggest ecommerce gatherings of the year. Located in sunny Palm Springs, eTail West gives retailers the chance to explore, share, and learn the latest in multi-channel and ecommerce. Featuring top industry leaders, workshops, and networking opportunities, this is an event that shouldn’t be missed. Meet…
As we enter a new year, many retail professionals reflect on past accomplishments and future plans. The past ten years have seen sweeping changes in retail and in how ecommerce providers have evolved to support those changes—not only in how retailers do business, but also in the ways that consumers shop. Here are just a few of…
By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…
I may go shopping because I need pants. But while I may go into a store with a mission to find pants, I often leave with an entire outfit. There is a science behind why this happens, and it’s the mark of a great merchandising team. If I shop online, however, it’s uncommon that I check out…
Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing customer experience as priority #1. Guided selling tools are one approach Marks & Spencer uses to provide…
Marks & Spencer is a leading UK-headquartered retailer with a 130 year history of providing customers with exceptional shopping experiences. Although founded more than a century ago, the company remains on the cutting-edge of retail with innovative shopping experiences, particularly across digital channels. Marks & Spencer recently shared several digital content marketing strategies in our Master Marketer…