Competitive Marketplace

Podcast

8 Essential Podcasts Every Marketer Needs To Know

I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive list of top 8 podcasts all marketers and business builders should know.   The Glossy The Glossy is a weekly talk examining how technology coincides with fashion and retail industries. Hilary Milnes brings on…

Off the Runway

Off the Runway: Looking Beyond NYFW Catwalk

  Last minute adjustments are being made. Hemlines are finished. And the final appliques are sewed. The biggest fashion event begins September 6th and its time to utilize this notorious event. New York Fashion Week (NYFW) is right around the corner and the event week is not just for high-end designers. The power of the influencers and collaborators…

Back To School: Capitalizing On Student Demographic

  With school right around the corner, back-to-school shopping is projected to produce sales of $25.5 billion. While you may think it’s important to capitalize on students, it is equally as important to focus on the parents as well. Like Deloitte says, “retailers will likely need to understand what’s most important to parents when shopping—and where students…

Shark Week: How to Survive in A Competitive Marketplace

  It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the most-watched week beginning this past Sunday, this marks the 30th installment for Discovery Channel.  Since its debut in 1988, “Shark Week” has enticed millions of viewer around the world, making the TV channel a…

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