Competitive Marketplace

New Way of Shopping

The New Way of Shopping

When it comes to the ecommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customers – leaving room to question how the customer journey improves when it’s shaped to fit in shoppers’…

AR and VR revolution

It’s A Revolution: An AR and VR Revolution

Augmented reality and virtual reality are revolutionizing the way customers shop throughout the buyers’ journey. And in 2019, AR and VR will be used commercially with the new Oculus headset, Oculus Quest. The Quest headset is predicted to sell three times more than its predecessor, Oculus Rift, and will offer a mainstream device for users to operate…

Content That Converts

Boost Revenue With Content That Converts

Content That Converts Today’s consumer wants to be wowed at every stage of the online shopping experience, which means delivering rich interactivity; in fact, it’s been estimated that interactive content generates 2X the revenue than “flat” content. Is your content strategy able to keep up? In this ebook, we break down five tips for any brand looking…


Storytelling is Dead. It’s All About Story-Living.

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…


So, You Want to Stand Out From Competition?  

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when five other companies are selling similar products to yours? New customers are crucial for rising your company above the rest. There are various ways to go about this. From creating pop-ups to SEO, figuring…

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