Competitive Marketplace

story-living

Storytelling is Dead. It’s All About Story-Living.

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…

competitors

So, You Want to Stand Out From Competition?  

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when five other companies are selling similar products to yours? New customers are crucial for rising your company above the rest. There are various ways to go about this. From creating pop-ups to SEO, figuring…

Podcast

8 Essential Podcasts Every Marketer Needs To Know

I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive list of top 8 podcasts all marketers and business builders should know.   The Glossy The Glossy is a weekly talk examining how technology coincides with fashion and retail industries. Hilary Milnes brings on…

Off the Runway

Off the Runway: Looking Beyond NYFW Catwalk

  Last minute adjustments are being made. Hemlines are finished. And the final appliques are sewed. The biggest fashion event begins September 6th and its time to utilize this notorious event. New York Fashion Week (NYFW) is right around the corner and the event week is not just for high-end designers. The power of the influencers and collaborators…

Back To School: Capitalizing On Student Demographic

  With school right around the corner, back-to-school shopping is projected to produce sales of $25.5 billion. While you may think it’s important to capitalize on students, it is equally as important to focus on the parents as well. Like Deloitte says, “retailers will likely need to understand what’s most important to parents when shopping—and where students…