Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…
Cosabella’s Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision. But the process to get these assets on rich landing pages was arduous and expensive. Coding the experiences could take…
By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple ecommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retailers have started to break out of this approach, bringing different media, like video, into…
Earlier this summer, New York & Company(NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating and publishing mission-critical…
By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…
Things are busy at Zmags, especially on the marketing and business development front, and I am excited to be a part of it. We are fortunate to have over 1500 of today’s leading brands as Zmags customers. To showcase some of the tremendous work our customers are doing pushing the marketing innovation envelope, we are launching a…