Shoppable Content Report: A Retailer's Challenge
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in - we received survey responses from brands like Williams-Sonoma, Desigual, New Balance, and QVC, to find out exactly how retailers are defining, creating, and scaling their content. And now, we're releasing the whitepaper so retailers can see where they rank. What is shoppable content? For the purpose of our survey, we define it as rich, clickable imagery and interactive media that's integrated with quick views, keeping the customer in the digital experience throughout the purchase process. After compiling and analyzing the results, we found three major takeaways: