Lessons in Content Marketing for Retailers: Shop.org 2015 in Philadelphia, PA
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and energy from the conference back to their own companies right away. Second, it’s full of great content. NRF does a great job of finding fresh insights and ideas on perennial topics. This year in particular, many of the speakers shared real breakthroughs. They’re turning visions into practical realities through new innovative solutions. Here are just a few of the key takeaways and lessons I learned while attending the event this year: