Retail Content Marketing Tools: By The Numbers
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
It's a known fact that rich content is a digital marketer's greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is such a powerful tool, why is there such a large gap between brands that want rich content, and those that actually have it? Over 50% of retail marketers report that they want rich and shoppable content, but only 9% have it on their site. This disconnect is caused by a common barrier: a lack of resources. 36% of retailers say that it is simply too technically challenging to create these types of experiences . With the constant back and forth between creative, marketing, and development, production times are too long to make the investment worth it.