Top 10 Blogs of 2018

Looking Back: Top 10 Blogs of 2018

Here at Zmags, we had a great year. We wanted to take time to look back at 2018. So, we rounded up Zmags’ top 10 blogs of 2018! Get Inspired: Our Favorite Holiday Marketing Campaigns of 2017 The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game…

Black Friday Ecommerce Strategies

Recap of 2018 Black Friday Ecommerce Strategies

You thought Black Friday was over. You thought you could relax and focus on the rest of the holiday season. Well, sorry to trigger you but we have the most recent stats from Black Friday 2018. And this year was record-breaking: $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and $7.9 billion on Cyber Monday. Here…

holiday gift guides

Holiday Gift Guides: Crafting The Holiday Shopping Experience

There’s a reason the holidays are the biggest time of year for ecommerce brands. In 2017, over $106.1 billion was generated in online holiday sales – an incredible 14 percent increase from 2016. Naturally, this trend is expected to continue, with $123.4 billion projected for 2018 online holiday sales. The holiday shopping season will always be the…

SEO

New Year, New You, New SEO

SEO is like the magical missing piece to organically growing your site’s traffic. Interestingly, Joshua Hardwick, founder of The SEO Project, monitored Ahrefs’ organic blog traffic for one year and created a checklist for SEO purposes. Ahrefs helps businesses grow their search traffic while researching your competitors.       Basic SEO Make sure you installed Yoast…

Customer Decision Making

It’s Not Rocket Science: The Science Behind Customer Decision Making

Sure, exploding volcanos and science experiments may seem daunting, but the science behind customer decision-making doesn’t have to be. In fact, knowing the science of shopping can increase your views, customers, and sales. For example, picture two types of shoppers. The first comes home with several bags after a long day of shopping sales, while the other…

Unboxing – Branded Packaging Experience, A New Kind of Storytelling

It’s the latest trend since acai bowls and avocado toast: the branded packaging experience. This new unboxing trend is a well thought out selection of shipping and packaging materials which creates a cohesive and tangible experience for your shipped products when opened. Why should you care? It adds an additional valued experience for your customer.   First…

Sweater

The Great Debate Is Officially Over: Sweaters vs. Jumpers

It’s a conflict as old as time. Chicken vs. egg, Britain vs. America, caramel vs. caramel, sweater vs. jumper. Have you ever tried to shop at a UK based website and searched aimlessly for their knitwear or sweater sections? Many UK websites have so-called “jumper sections” where brand marketers decided to hide their selection of sweaters. What…

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