Recently we were invited to write a series of articles for Marketing Land about the challenges and opportunities marketers face in the new digital age. Speed was one of the first topics that came to our mind. We live in an era where consumers face an abundance of content options without even a fraction of the time…
Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. The report, E-commerce Agility, benchmarked more than 80 top retail brands against their ability to proactively manage and execute against…
We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website. Today we add to these successes with the announcement of the full commercial launch of the Creator content marketing platform. Creator gives…
Zmags hosted our first code night this month and it was huge success. One of our goals as a company this year was to be more present and active in the communities we serve. This is starting in our Coppenhagen office with this Codenight. We combined the talents and insights of our Zmags developers with the bright…
It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to be simple to use. You see, when users have powerful yet easy-to-use digital publishing tools and features at their fingertips, they’re freed up…
As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict. What is certain is that today’s consumer is inherently digital-focused, with 55% of consumers across the globe preferring to make their purchases online—a…
Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the days of predictability, as consumers are now consuming more content on more devices across more channels—with 70% using more than two devices…
You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While the term “content marketing” has been around for over a decade, the intense attention around the practice of content marketing didn’t start…