Page impression and ecommerce success

Do Impressions Measure Digital Success?

The popular web magazine CMS Wire hosts a number of Discussion Point panel discussions with business leaders on topics that are important to the technology industry. We were fortunate to be asked to join in one recently on a topic that is near and dear to our heart: attention. We have been talking a lot about attention…

NY&C leverages digital retail marketing platform

New York & Co. Turns The Page On How It Designs Online Campaigns

By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…

Summer Zmags Code Night

The Summer Heats Up with Zmags Code Night

  Our summer Zmags Code Night last week was a huge success. We now have 82 coders following us on Meetup.com and 22 coders participated in our latest evening of coding, collaborating, networking and engaging technical discussions during the pizza break. Thanks to all that joined us, and we look forward to seeing you at the next Code…

ecommerce content boosts engagement for Brahmin Leatherworks

Brahmin Boosts Conversions with Compelling E-Commerce Content

Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences…

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