Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and energy from the conference back to their own companies right away. Second,…
Next week is Shop.org, the National Retail Federation’s annual summit for digital retailers. Thousands of digital marketers and eCommerce professionals will gather to discuss industry trends and challenges, explore latest eCommerce technologies, and share their success stories. Why We’re Excited for #Shoporg15 We’re excited to head to Philadelphia for a number of reasons. Registration is still open…
Marketers talk a lot about “customer experience,” but what does it really mean? And how do you measure it? An emerging trend is marketers’ using attention metrics to hold themselves accountable for delivering the types of experiences that capture people’s interest. Those metrics look beyond solely the quantity of visits or impressions and to the quality of…
Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for brands and advertisers. It’s a simple linear view that links a form of consumer engagement to ROI. Yet today’s modern marketers realize that measuring the success of a campaign is less about ifpeople visit and more about…
According to a recent study from Microsoft (Spring 2015), the average human attention span has dropped down to eight seconds — one second less than that of a goldfish and a fall of four seconds from the 12-second average clocked in 2000. The same report also concluded that people are more easily distracted in the presence of…
Earlier this summer, New York & Company(NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating and publishing mission-critical…
As first published in Total Retail on August 14, 2015 at http://www.mytotalretail.com/article/top-e-commerce-trends-etail-east/. This year’s eTail East event was held in our hometown of Boston MA. Over 1500 top retailers gathered in Beantown to discuss ecommerce trends and share ideas on the future of online retail. Missed this year’s conference? Read our recap and the lessons we’re taking…
Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is king,” an…