Why attend Shop.org 2015

Why Attend Shop.org 2015?

Next week is Shop.org, the National Retail Federation’s annual summit for digital retailers. Thousands of digital marketers and eCommerce professionals will gather to discuss industry trends and challenges, explore latest eCommerce technologies, and share their success stories. Why We’re Excited for #Shoporg15 We’re excited to head to Philadelphia for a number of reasons. Registration is still open…

CMOs and retail customer engagement

CMOs: Are You Paying Attention To Attention?

Measuring campaign performance against frequency of page views and impressions has long been the standard success (and value) metric for brands and advertisers. It’s a simple linear view that links a form of consumer engagement to ROI. Yet today’s modern marketers realize that measuring the success of a campaign is less about ifpeople visit and more about…

New York & Company – Putting Creativity, Richness and Speed at the Heart of the User Experience

Earlier this summer, New York & Company(NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating and publishing mission-critical…

eTail East 2015 recap and lessons learned

Conference Recap & Lessons Learned: eTail East 2015 in Boston, MA

As first published in Total Retail on August 14, 2015 at http://www.mytotalretail.com/article/top-e-commerce-trends-etail-east/. This year’s eTail East event was held in our hometown of Boston MA. Over 1500 top retailers gathered in Beantown to discuss ecommerce trends and share ideas on the future of online retail. Missed this year’s conference? Read our recap and the lessons we’re taking…

eTail East 2015 Trends and Takeaways

Top E-Commerce Trends at eTail East

Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes at eTail East We often talk about the idea that “content is king,” an…

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