Top rapid marketing tips

Marketing in the Moment – How to Put Time on Your Side

With 50 percent of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The same goes for marketers who are trying to tap into those consumer…

Digital marketing webinar survey results

The State of Digital Marketing Webinar

Did you catch our last webinar with Paul S. Carroll from New York & Company? If not, you can download it herebut be sure you don’t miss the next webinar we have planned: Webinar: The State of Digital Marketing: 2015 Survey Results When: Tue, Jul 28, 2015 10:00 AM – 10:30 AM PDT Watch the replay: http://zmags.com/resources/webinar-the-state-of-digital-marketing-2015.html…

Page impression and ecommerce success

Do Impressions Measure Digital Success?

The popular web magazine CMS Wire hosts a number of Discussion Point panel discussions with business leaders on topics that are important to the technology industry. We were fortunate to be asked to join in one recently on a topic that is near and dear to our heart: attention. We have been talking a lot about attention…

NY&C leverages digital retail marketing platform

New York & Co. Turns The Page On How It Designs Online Campaigns

By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…

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