Agility in ecommerce and digital marketing platforms

Agility in E-commerce — the Key to Unlocking Revenues for CMOs

Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. The report, E-commerce Agility, benchmarked more than 80 top retail brands against their ability to proactively manage and execute against…

Introducing Zmags Creator Marketing Platform

Introducing the Creator Content Marketing Platform

We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website. Today we add to these successes with the announcement of the full commercial launch of the Creator content marketing platform.   Creator gives…

Zmags first codenight

Codenight

Zmags hosted our first code night this month and it was huge success. One of our goals as a company this year was to be more present and active in the communities we serve. This is starting in our Coppenhagen office with this Codenight. We combined the talents and insights of our Zmags developers with the bright…

The multi-device ecommerce experience

The Disjointed Ecommerce Experience, Unified

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict. What is certain is that today’s consumer is inherently digital-focused, with 55% of consumers across the globe preferring to make their purchases online—a…

Multi screen path to purchase

The Multi-Screen Path to Purchase

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the days of predictability, as consumers are now consuming more content on more devices across more channels—with 70% using more than two devices…

Content marketing tips

The Role of the Screen in Content Marketing

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While the term “content marketing” has been around for over a decade, the intense attention around the practice of content marketing didn’t start…

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