With 50 percent of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with mediocre online experiences and time poor. The same goes for marketers who are trying to tap into those consumer…
Did you catch our last webinar with Paul S. Carroll from New York & Company? If not, you can download it herebut be sure you don’t miss the next webinar we have planned: Webinar: The State of Digital Marketing: 2015 Survey Results When: Tue, Jul 28, 2015 10:00 AM – 10:30 AM PDT Watch the replay: http://zmags.com/resources/webinar-the-state-of-digital-marketing-2015.html…
The popular web magazine CMS Wire hosts a number of Discussion Point panel discussions with business leaders on topics that are important to the technology industry. We were fortunate to be asked to join in one recently on a topic that is near and dear to our heart: attention. We have been talking a lot about attention…
Consumers are time poor and use a vast variety of devices, and today, marketers have mere seconds to grab their attention. It is a world of glimpses and instant gratification, and getting customers to engage is harder than it has ever been. But why are we trying to get them to engage? To get them to like…
There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content. Yet still, brands need to catch these people and reel them in —…
By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…
I am pleased to announce the publication of the second article we were invited to publish as part of our eCommerce Marketing and instant digital gratification series showcased in Marketing Land. See our first article on The Five Steps to Freedom here. As mobile devices increasingly become the main way many of us access our favorite Internet…
Things are busy at Zmags, especially on the marketing and business development front, and I am excited to be a part of it. We are fortunate to have over 1500 of today’s leading brands as Zmags customers. To showcase some of the tremendous work our customers are doing pushing the marketing innovation envelope, we are launching a…