New York Fashion Week: Capitalizing on the Runway
Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.
As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki Minaj fighting at an NYFW party, there is more to be captured. Specifically, retail ecommerce brands can make use of the trends on and off the streets of New York. With NYFW evolving to become an inclusive event, the runways are now open for everyone to have the chance to view some of the world’s most respected designers. According to the New York Times, NYFW consists of about 300 shows and presentations as of 2017. Similarly to this inclusive change, consumer behavior is also changing. The people have spoken, and retailers and designers are now responding to how clients prefer buying.