customer attention stats

Stats That Show Why Time Is the New Currency for CMOs

Recently we were invited to write an article for Customer Think outlining the importance and high value of time as it relates to Chief Marketing Officers and their initiatives. According to recent studies 55% of web page views get less than 15 seconds of attention.

The same applies to marketers trying to reach consumers, they have limited time to optimize digital content. How can a marketer deliver instant digital gratification to engage a busy consumer with relevant content? Check out the Customer Think article below for more information on how important it is to achieve digital gratification instantly.

Instant Digital Gratification: 15 Stats That Show Why Time Is the New Currency for CMOs

Today, time is our most precious resource. A glance is all you get. Marketers need powerful and intuitive tools that give them the freedom to experiment with creative ideas, collaborate and reach their consumers with attention-grabbing digital experiences in the moments that matter.

The phrase ‘content is king’ has long been the established wisdom for marketers. At the same time, by pursuing a content led marketing strategy, the competition for consumer attention has massively escalated. And for time-poor consumers, the result is often a noisy content barrage that detracts from the original intent — to engage them with positive, inspirational experiences — whether that’s in an e-commerce scenario or a brand awareness campaign.

According to web attention and monetization firm, Chartbeat, 55% of web page views get less than 15 seconds of attention.

For brands, this means there are only tiny windows of opportunity to grab attention: They have moments. And they have to make each moment matter by delivering ‘instant digital gratification’ — the best possible customer experience, instantly. Content is no longer the king; now it’s moments that matter…

Read the full article at: http://customerthink.com/instant-digital-gratification-15-stats-that-show-why-time-is-the-new-currency-for-cmos-2/

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