As a professional shopaholic, Instagram shopping may be the worst thing that has happened to my bank account. The social media platform has created a new feature which includes new product tagging abilities.
The feature is easy to use. Simply add your inventory to Facebook and the Shopping on Instagram tab will appear in less than two weeks. So why consider Instagram shopping? Well, Instagram has the social platform for storytelling via video and photography. Shoppable posts let viewers see how a product can look in real life. The app allows for a product to come to life as prospective consumers can see a beauty product in their toiletry bag or a pair of street sneakers on the subway.
Now with Instagram shopping, customers have a greater chance to connect on a deeper level with brands they love. Through this new feature, the customer journey is effortless. It limits the time and obstacles a customer must encounter when being redirected from Instagram to an external web link. Customers can efficiently add to cart and check out from the convenience of your Instagram account.
In 2016, Instagram reported that “consuming 2X more content than non-shoppers, people shopping on Instagram spend 85% of the week exploring the newest products and services.”
Shari Lott, founder and CEO of spearmintLOVE was quoted by Instagram that,
“Shopping on Instagram accomplishes one of the most critical tasks in improving ecommerce performance: it makes it easier to buy. With one click, our audience can go directly to the product page and add to their cart. Reducing search time and clicks improve conversion and revenue. When we launched the feature, we experienced a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram.”
Furthermore, Noelle Sadler, Lulus’ VP of Marketing reported to Instagram the following:
“Lulus has been using the shopping on Instagram feature since its testing stages, so we’ve been able to grow with the platform as it has evolved. We have seen tremendous value and growth over the course of our experience using the tool. We’ve found as Instagram users become accustomed to seeing these native shopping experiences, they are more inclined to shop on Instagram. We’ve experimented with new ways to inspire followers to shop, from creating unique outfits in which every item is available for purchase, to showcasing user-generated content, to giving shoppers real-life ideas for how to wear the items they purchase from Lulus. Since launch, the shopping on Instagram tool can be directly attributed to over 1,200 orders and over 100K sessions.”