Increase Conversion Rates - 3 Tips For Retailers
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or collection is always on the mind of digital marketers. As retailers move away from the standard grid and toward rich digital experiences, the question for many is: how do I make my content profitable and engaging? How do I increase conversion rates while effectively interacting with my shoppers? In this blog post, we’ll review three ways to make sure your content generates revenue for your ecommerce site.