Improve User Experience Through Rich Content
Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.
Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200% [i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time on page and average order value goes up. UX design can make or break a customer’s shopping experience. Below, we break down two main components of a streamlined, intuitive user experience.