Improve IT Efficiency Through New Technology
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action items on their already lengthy to-do list. But with the goals and expertise of marketing and IT being so different, it’s time to take marketing initiatives off of the IT team’s to-do list, and the best place to start is content publication.