Ecommerce Best Practices|Online Shopping Trends
Holiday Ecommerce: The Extended Shopping Season
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
Everyone knows the holiday season is a critical sales period for retailers; last year, the retail industry saw a whopping 17.8% increase in online holiday sales year over year, and sales are expected to reach $110 billion in 2017 (emarketer.com). But there’s an emerging trend that all digital marketers need to be prepared to tackle: the new extended holiday shopping season. According to NRF, in 2016 41.4% reported beginning their holiday shopping in early November, while a shocking 40.6% said they began as early as September through October. This means that for a large chunk of your audience, their holiday ecommerce shopping season lasts for four months. To keep up with their customers and this new extended season, retail marketers need to reassess their holiday content strategy.