Ecommerce Best Practices|Online Shopping Trends
Creating a Rich Guided Selling Experience
Sharing perspectives on the latest trends and tips to help eCommerce brands stay ahead to engage and drive revenue.
Guided Selling Experience: A Different Take
Buying jeans in-store is frustrating enough; doing so online can feel near-impossible. Levi’s makes a bold play to alleviate the challenges with a new chatbot feature. Called “The Levi’s Virtual Stylist,” the AI-powered chatbot helps shoppers select their jeans by asking questions based on rise, stretch, and fit. The bot serves up inspiration as well, with a section called “See It Styled.” It takes the in-store experience of a helpful retail employee and translates it to an online experience. At its core, however, this chatbot feature mimics a buying guide (albeit with artificial intelligence and endless inventory search capabilities). But the functionality and end result is the same, which means brands who cannot invest in this sort of AI technology can still compete.
No Artificial Intelligence? No Problem.
Content-led product recommendations are a rich and engaging method to inspire this sort of product discovery. One of our favorite guided selling formats is the decision tree. With a decision tree, also known as an interactive quiz, apparel brands can direct shoppers towards the perfect pair of jeans or sweater through a series of questions, similar to how the Levi’s chatbot narrows down their denim inventory. And quizzes are applicable to almost every industry, from appliance to outdoor gear. It’s fun, engaging, and makes shoppers feel confident in their purchase.