Why We’re Excited for eTail West 2016 (And Why You Should Be, Too!)

Why We’re Excited for eTail West 2016 (And Why You Should Be, Too!)

With eTail West fast approaching, we’re looking forward to one of the biggest ecommerce gatherings of the year. Located in sunny Palm Springs, eTail West gives retailers the chance to explore, share, and learn the latest in multi-channel and ecommerce. Featuring top industry leaders, workshops, and networking opportunities, this is an event that shouldn’t be missed.

Meet Industry Leaders: Over 2500 Retailers Attending

One of the biggest reasons eTail West is shaping up to be the retail and ecommerce event of the spring season is its amazing networking programming. For example, consider “Case Study Revolutions” – you’ll leave this or other workshop sessions and panel discussions with multiple solutions to a top ecommerce solution, crowd-sourced by your peers.

We’ve consistently heard our retail clients tout eTail West as a favorite to attend. And given so many built-in opportunities to mingle with leaders from companies like Coca-Cola, Disney, Crate & Barrel, and Williams-Sonoma, it’s easy to see why. This year over 2500 retailers have registered, along with 200 highly respected speakers, from Wayfair to JustFab, Gap, and Barneys New York.

A Packed Agenda

No matter your company’s unique challenges, you’ll have multiple opportunities to find inspiration on how to tackle them. From SEO, to mobile content, to conversion rate optimization, each session is guaranteed to be engaging and forward-thinking.

Content marketing is one of today’s hottest topics for online retailers – and this year’s eTail West agenda certainly reflects that. On Tuesday, 2/23 at 3:45 p.m., I will be speaking on a panel titled “Making the eCommerce Experience a Content Experience to Drive Traffic and Conversions” along with APMEX, Dollar Shave Club, Hewlett-Packard, and Jetlore. We’ll discuss which types of content drive conversions, how to create shoppable content, shoppers’ expectations and reactions to content marketing, and much more.

To learn even more about the intersection of content and commerce, stop by booth #916 and chat with us. I’d be happy to discuss the topic further and discuss how your organization can utilize shoppable content to increase site engagement and conversion rates.

We hope to see you there!

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