According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are:
• A convoluted path to purchase
• Static content — or boring product grids — that don’t inspire
• Poor omnichannel design
These are common ecommerce challenges. The solution to improving ecommerce conversion rates lies in compelling digital shopping experiences that provide value to customers. When done right, relevant content improves awareness and engagement, drives online sales, and increases the lifetime value of customers. You may have visual content on your website – but is it converting your visitors into customers? This ebook will take a closer look at rich content and provide leading examples of quick hits you can implement to increase conversion, average order value and time on site from your content marketing efforts.
Quick views are an easy win for retailers. They allow consumers to add products to their cart without having to leave the experience that inspired their purchase in the first place. This instant conversion means consumers can continue exploring — and adding more items to their carts —without experiencing a jarring page load that removes them from your brand experience. Once they have reached that “gotta have it” mindset, a quick view will help them convert instantly.
Without quick views, consumers are left to their own devices. Nothing makes a potential customer lose interest like being forced to search through product grids for something they already know they want.
You have likely spent significant time and resources on your content; make it easy for your customers to buy and then continue interacting with the rich media experience you have so carefully planned.
Want to learn more about creating rich content that boosts revenue and engagement? Download the full ebook, 5 Tips For Content That Converts here.