Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get ten percent off. The countdown begins, and the internal debate heats up. After going back and forth about all the possible ways you can purchase those special shoes, you abandon your cart because the stress isn’t worth it. As customers, the stress of retail shopping can be one we avoid altogether. As an ecommerce business(wo)man, abandoned carts and sales that are not closing are major upsets that can disrupt your business. In this post, we offer the top ways to improve ecommerce customer experiences.
Don’t Stress, Don’t Stress, Don’t Stress (At Checkout)
This may be my biggest remark when it comes to minimizing buyer’s remorse. You need to keep it simple. Customers consistently appreciate uncomplicated online purchasing when it comes to shopping cart viewing. Being completely transparent and upfront with applicable prices and fees lets buyers see what exactly they are buying. Adding any special offers automatically to their order also makes customers feel you have their best interest at heart.
The New TLC – Customer Service
The buyer’s journey doesn’t end when consumers check-out. Customer service and loyalty are very important to a thriving business. Why? Customer service is the heart of a business. It’s how you ensure trust in new customers, maintain relationships with existing customers, win back those who were lost, and get your name out with new clients. So, making sure you have all your contact information accessible and in view (without bombarding website visitors) is important to have an open-door policy.
Take to Social Media
It doesn’t matter who you’re targeting. A social media presence isn’t just a platform to promote your brand; it’s a place to communicate with your community. Also circling back to customer service, social media is a great way to reach out to your customers and offer support. Even more so, social media humanizes big companies allowing you to connect closer with customers.
There are various ways to improve your ecommerce customer experience but selecting the one best for you company can help you improve your customer’s experiences.