3 Unique Ways to Improve Customer Experience
Jessica is an integrated marketing leader specializing in strategic B2B and B2C enterprise solutions.
Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get ten percent off. The countdown begins, and the internal debate heats up. After going back and forth about all the possible ways you can purchase those special shoes, you abandon your cart because the stress isn’t worth it. As customers, the stress of retail shopping can be one we avoid altogether. As an ecommerce business(wo)man, abandoned carts and sales that are not closing are major upsets that can disrupt your business. In this post, we offer the top ways to improve ecommerce customer experiences.