There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content.
Yet still, brands need to catch these people and reel them in — but they only have tiny windows of opportunity to do it: They have moments. And they have to make the moments matter.
Time is a scarce resource to most people, and in a world awash with content, they no longer have time to really consume. Instead, any brand wanting to attract the attention of a putative customer needs to look at delivering “instant digital gratification” in that moment as they sail past.
Read the full article at: http://marketingland.com/instant-digital-gratification-taking-consumer-checkout-rapid-fashion-131643