Rich content is a game changer across all industries – in fact, 61% of consumers report they are more likely to purchase from a company that provides rich custom content. The fashion industry is no different. Fashion customers want an online shopping experience that not only provides inspiration throughout the product discovery process but is also shoppable.
In this ebook, we’ll detail how fashion brand digital marketers can begin forming their content strategy. We divide the process into three steps:
1. Connect – Select and implement the right tools to build an ecosystem
2. Create – Build the rich content that is specially targeted towards your customers
3. Convert – Turn website visitors into customers
Download the ebook to learn more!