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AR and VR revolution

It’s A Revolution: An AR and VR Revolution

Augmented reality and virtual reality are revolutionizing the way customers shop throughout the buyers’ journey. And in 2019, AR and VR will be used commercially with the new Oculus headset, Oculus Quest. The Quest headset is predicted to sell three times more than its predecessor, Oculus Rift, and will offer a mainstream device for users to operate…

Connect Create Convert

Connect, Create, Convert Rich: Content For The Fashion Customer

Rich content is a game changer across all industries – in fact, 61% of consumers report they are more likely to purchase from a company that provides rich custom content. The fashion industry is no different. Fashion customers want an online shopping experience that not only provides inspiration throughout the product discovery process but is also shoppable. In…

holiday gift guides

Holiday Gift Guides: Crafting The Holiday Shopping Experience

There’s a reason the holidays are the biggest time of year for ecommerce brands. In 2017, over $106.1 billion was generated in online holiday sales – an incredible 14 percent increase from 2016. Naturally, this trend is expected to continue, with $123.4 billion projected for 2018 online holiday sales. The holiday shopping season will always be the…

SEO

New Year, New You, New SEO

SEO is like the magical missing piece to organically growing your site’s traffic. Interestingly, Joshua Hardwick, founder of The SEO Project, monitored Ahrefs’ organic blog traffic for one year and created a checklist for SEO purposes. Ahrefs helps businesses grow their search traffic while researching your competitors.       Basic SEO Make sure you installed Yoast…

Customer Decision Making

It’s Not Rocket Science: The Science Behind Customer Decision Making

Sure, exploding volcanos and science experiments may seem daunting, but the science behind customer decision-making doesn’t have to be. In fact, knowing the science of shopping can increase your views, customers, and sales. For example, picture two types of shoppers. The first comes home with several bags after a long day of shopping sales, while the other…

Unboxing – Branded Packaging Experience, A New Kind of Storytelling

It’s the latest trend since acai bowls and avocado toast: the branded packaging experience. This new unboxing trend is a well thought out selection of shipping and packaging materials which creates a cohesive and tangible experience for your shipped products when opened. Why should you care? It adds an additional valued experience for your customer.   First…

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