Shoppable Content

Responsive Ecommerce Design for Retail Sites

Responsive Ecommerce Design for Retail Sites

Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retailers with responsive websites a significant advantage as shopping habits shift and device types diversify. Shopping is Increasingly…

Shopping Through Content

Shopping With Content – How Consumer Expectations Drive Ecommerce Evolution

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group If you work in online retail, you’ve probably heard more than enough of mobile first, content is king, omnichannel, always-on… But the cloud of buzzwords that today’s marketers live under doesn’t do justice to how quickly and significantly the marketing profession has changed. In the face of…

Let's meet at eTail East

Let’s Meet at eTail East

Want to see Cyber-Monday sales year round? Looking to create engaging, shoppable web experiences without IT resources? A key challenge for retailers is to easily create and publish rich shoppable experiences that engage customers the moment they arrive on the site. Brands want the consumer to have a great experience, purchase items, and keep coming back for…

Introducing Zmags Creator Marketing Platform

Introducing the Creator Content Marketing Platform

We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website. Today we add to these successes with the announcement of the full commercial launch of the Creator content marketing platform.   Creator gives…

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