Shoppable Content

Digital content creation for New York Fashion Week

Digital Content Creation + NYFW 2017

In the fashion and retail industry, New York Fashion Week (NYFW) is the biggest event of the year. It’s an opportunity for leading brands to showcase a year of planning, designing, and producing on the highly-coveted and elite runway. But providing access to the masses is tricky; brands want to maintain a sense of exclusivity, while still…

Shop The Room With Ethan Allen

Shop The Room to Compete with Amazon

Selling furniture online presents a unique challenge to digital marketers – how to enable customers to experience the products without actually physically seeing or touching them.  Furniture is a risky item to buy online: it’s expensive, often big and can be a fixture in your home for years. A full sectional couch is just too clunky to…

Wayfair's almost shoppable tv show

Wayfair’s New Shoppable TV Show… Almost

Ever watched a home improvement show, laid eyes on the perfect couch, and thought to yourself, “Oh! Where can I find that?” Home décor retailer Wayfair and Lifetime TV have seemingly created a solution: shoppable television. Lifetime’s newest decorating show, The Way Home, exclusively uses products from Wayfair in all of its tutorials and makeovers. See something…

Aerosoles millennial content

DIY Content: The 4 Reasons Aerosoles Content Resonates with Target Millennials

Aerosoles is reaching out and trying to connect with the millennial audience, a group that demands fresh, engaging content. To that end, their latest digital experience – the Aerosoles Fall Collection – is a home run.  The beautifully immersive experience features their latest collection of footwear via rich visuals and tons of interactivity with embedded videos, animations,…

Page 3 of 5