Shoppable Content

Ecommerce Curated Content – Father’s Day Buying Guides

Fresh content should be a part of every retail marketer’s content strategy. It’s an impactful way for brands to deliver exciting experiences to their loyal customers that want to be surprised and on the cutting edge. Seasonal experiences are one of the best ways to deliver fresh content, because they provide a strong context to buy. Consumers…

Discover Creator by Zmags in BigCommerce Stores

In the ecommerce industry, we focus a lot on the ‘Digital Customer Journey’ – how to create it, track it, optimize it, and make it flexible, in order to get products in front of shoppers fast. But as technology providers, we don’t always showcase the many specific steps in a journey that, for some, can be a…

Ecommerce Design Trends 5 Tips To Convert

Ecommerce Design Trends: 5 Tips For Conversions

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •…

Rich Content Creation : Top 3 Challenges

Rich Content Creation: Top 3 Challenges

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. In a Zmags 2016…

Ecommerce website design best practices

{Best Practices} 3 Keys To A Robust Customer Experience

Forbes Magazine recently reported that 58% of companies who are more profitable than their competitors have their CEO in charge of customer experience management. This is a staggering number, and reaffirms why top retailers are committed to delivering the best customer journey possible to their loyal shoppers. How can brands put their customer experience first when planning their ecommerce website…

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