Every digital marketer is looking for the best types of interactive content. While blogs, white papers, case studies, and eBooks are all great staples for generating leads but we’re all aware of the increasing demand for new interactive content. Dynamic web experiences are now key for creating a brands vision to life while generating greater overall value…
As a professional shopaholic, Instagram shopping may be the worst thing that has happened to my bank account. The social media platform has created a new feature which includes new product tagging abilities. The feature is easy to use. Simply add your inventory to Facebook and the Shopping on Instagram tab will appear in less…
As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. They want to feel engaged and connected to the brand at every stage of the customer journey, and…
Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to return often, making your brand a source for expert information. When consumers are accessing your…
Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the ecommerce world, as well as increased consumers’ expectations for the customer journey. Consumers no longer expect to simply browse grids and category pages. They’re looking for rich experiences that inspire…
It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports “47% [of shoppers] will stop doing business with a brand altogether,” and “29% will tell family and…
According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)”[i] This means prioritizing engagement and customer loyalty is more important than ever for brands interested in long-term sustainable growth. The value of…
Online shopping has evolved past the standard product grid. Shoppers are hungry for more – they want inspiration, straight from the brands they love. And when customers receive motivational content, brands are rewarded not just with revenue, but loyalty as well. One of the best ways to deliver this sort of inspiration is through shop the look…