Online Shopping Trends

Email Marketing Statistics Essential From 2018

Pumpkin spice and everything nice. Fall in Boston is arguably the prettiest season with the most festive activities around. As we are snuggling up in our sweaters and sipping mulled wine, new email marketing trends have emerged during the autumn season. Recently, SaleCycle released an updated list of email marketing statistics in 2018 and we’re here to…

story-living

Storytelling is Dead. It’s All About Story-Living.

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “ecommers”, we constantly remind marketers and business people to showcase their content as a story or create a buyer’s journey consisting of a storyline. But as business people, we have to…

Halloween Ecommerce Sites That Are Scary Good

The most important question has come again. The time has come to start thinking about what you are going to be for Halloween. Are you going to be something classic? Spooky? Funny? Punny? More so, for those who aren’t the craftiest people buying a costume seems like the best option. Turning to the internet can sometimes be…

black friday

Black Friday: Your Much Needed Survival Guide

“I see a red door and I want it painted black No colors anymore I want them to turn black”   As I write this blog, a sense of anxiety kicks in thinking about a mass of people swarming stores like the apocalypse is about to begin. Some may say preparing for the biggest ecommerce day is like…

nyfw social media

NYFW Social Media Statistics

New York Fashion Week came and went but the social tags and topics are forever. If you are a retailer you know how important it is to use fashion industry events for your campaigns. More so, social media marketing can increase your impressions and reach. We rounded up the top New York Fashion Week NYFW social media…

Holiday Season Planning

Holiday Season Planning: Tips & Tools You Need To Know

Labor Day is over. Summer hours have ended. And while fall is arguably the best season, your ecommerce company is already thinking months ahead and gearing up for the holiday season. From creating extensive campaigns to break through the Christmas-themed emails to budgeting for Thanksgiving ads, the holiday season is right around the corner and we have…

click to brick

Click-to-Brick: The New Homeware Approach

As I am currently having the worst moving experience ever, online homeware shopping is a saving grace. With furniture shopping switching to online experiences, the customers’ hassles are being resolved at the click of a button. Through various new approaches, online homeware stores are creating new approaches to hone and showcase their unique customer shopping experience. Welcome…

Instagram Shopping

Instant Shopping With Instagram Shopping

  As a professional shopaholic, Instagram shopping may be the worst thing that has happened to my bank account. The social media platform has created a new feature which includes new product tagging abilities.   The feature is easy to use. Simply add your inventory to Facebook and the Shopping on Instagram tab will appear in less…

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