Ecommerce Best Practices

Agility in ecommerce and digital marketing platforms

Agility in E-commerce — the Key to Unlocking Revenues for CMOs

Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. The report, E-commerce Agility, benchmarked more than 80 top retail brands against their ability to proactively manage and execute against…

Zmags first codenight

Codenight

Zmags hosted our first code night this month and it was huge success. One of our goals as a company this year was to be more present and active in the communities we serve. This is starting in our Coppenhagen office with this Codenight. We combined the talents and insights of our Zmags developers with the bright…

The multi-device ecommerce experience

The Disjointed Ecommerce Experience, Unified

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict. What is certain is that today’s consumer is inherently digital-focused, with 55% of consumers across the globe preferring to make their purchases online—a…

Content marketing tips

The Role of the Screen in Content Marketing

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While the term “content marketing” has been around for over a decade, the intense attention around the practice of content marketing didn’t start…

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