Ecommerce Articles

Meeting Customers Where They Are

Meeting Your Customers Where They Are. What a Novel Concept :)

  Greg Lord Moltin’s VP of Marketing A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today.   But Why? Why is commerce so hard today,…

Customer Trust Ecommerce

Why Is Visual Search Increasing Customer Trust?

In every relationship, trust is the most important factor. Consumers need to trust the quality and integrity of the brands they buy from in order to complete the buyer’s journey.  at a time when consumer distrust is on the rise in the ecommerce sphere, brands are quickly adjusting how they amend their customer relationships.   A study…

Sweater

The Great Debate Is Officially Over: Sweaters vs. Jumpers

It’s a conflict as old as time. Chicken vs. egg, Britain vs. America, caramel vs. caramel, sweater vs. jumper. Have you ever tried to shop at a UK based website and searched aimlessly for their knitwear or sweater sections? Many UK websites have so-called “jumper sections” where brand marketers decided to hide their selection of sweaters. What…

Digital Marketing Articles

6 Must Read Digital Marketing Articles

When you check your LinkedIn, it often feels like your colleagues and connections have shared countless new articles relevant to their industry. And for most digital marketers, it can sometimes feel like you’re behind the game with sharing important articles. Need some new content to share? Look no further, we found some pretty interesting digital marketing articles…