Customer Stories

Optimizing the digital shopping experience

How Marks & Spencer Optimized its Digital Shopping Experience

Marks & Spencer is a leading UK-headquartered retailer with a 130 year history of providing customers with exceptional shopping experiences. Although founded more than a century ago, the company remains on the cutting-edge of retail with innovative shopping experiences, particularly across digital channels. Marks & Spencer recently shared several digital content marketing strategies in our Master Marketer…

New York & Company – Putting Creativity, Richness and Speed at the Heart of the User Experience

Earlier this summer, New York & Company(NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating and publishing mission-critical…

NY&C leverages digital retail marketing platform

New York & Co. Turns The Page On How It Designs Online Campaigns

By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer The apparel retailer wanted a more engaging, easy-to-shop web experience for consumers, so it tried a new platform on its website and boosted its views sixfold. Not so long ago, Paul Carroll, vice president of digital & e-commerce creative at New York & Co., was daunted by…

ecommerce content boosts engagement for Brahmin Leatherworks

Brahmin Boosts Conversions with Compelling E-Commerce Content

Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies to turn their e-Commerce sites into immersive and educational experiences. With the help of Zmags Creator, Brahmin can create richer, more engaging web experiences…

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