Customer Stories

Shop The Room With Ethan Allen

Shop The Room to Compete with Amazon

Selling furniture online presents a unique challenge to digital marketers – how to enable customers to experience the products without actually physically seeing or touching them.  Furniture is a risky item to buy online: it’s expensive, often big and can be a fixture in your home for years. A full sectional couch is just too clunky to…

Aerosoles millennial content

DIY Content: The 4 Reasons Aerosoles Content Resonates with Target Millennials

Aerosoles is reaching out and trying to connect with the millennial audience, a group that demands fresh, engaging content. To that end, their latest digital experience – the Aerosoles Fall Collection – is a home run.  The beautifully immersive experience features their latest collection of footwear via rich visuals and tons of interactivity with embedded videos, animations,…

Shoppable video tutorial

{Guest Blog} Think Outside the Cart – Use Shoppable Video to Create Useful Content

This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann.  With 50% of commerce sites getting less than 15 seconds of attention and visitors abandoning pages after just 2 seconds, marketers have only moments to capture people’s attention. Our strategy? Rich, shoppable content – from branded imagery, fashion trend pages…

Shoppable content + blog at Murad

Murad’s Customer Centric Content

Engaging e-Commerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a retailer wants to showcase rather than the person making the purchase. While this type of content is valuable, it often feels transactional and one-sided, showcasing the retailer’s agenda. Content is more…

content and commerce work together

When Content and Commerce Work Together

With more than 50 percent of in-store sales being influenced by digital channels in 2015 alone, it is a crucial time for retailers to provide their customers with the most intuitive digital experience possible across all channels. In a recent Demandware and L2 webinar, industry experts highlight four investments that successful retail brands must prioritize as they…

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