Customer Stories

Annoushka storytelling content

Annoushka: Crafting Rich Storytelling Campaigns

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…

Cosabella Customer Story

Cosabella: Customer Success Story

Cosabella’s Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision. But the process to get these assets on rich landing pages was arduous and expensive. Coding the experiences could take…

Shoppable quiz blog post

The Shoppable Quiz: Delivering A Guided Selling Experience

More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient and engaging ways to do so is through a shoppable quiz. Shoppable quizzes take the guesswork…

The Brand Experience With Dormify

The Brand Experience: 3 Takeaways From Dormify

Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences – not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strategies to bridge the gap between content and shopping. With Creator by Zmags, Gardner and the rest of the…

Holiday Guided Selling Featuring Godiva

Guided Selling With Godiva

Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions. And interactive holiday-driven content is a powerful way to stand out from the competition and cut through the ecommerce noise. Holidays are some of the busiest times of the year for ecommerce retailers,…

See Now Buy Now Content Webinar Recap

{Webinar Recap} See Now, Buy Now Content

For New York Fashion Week Fall 2016, New York & Company VP of Ecommerce + Digital Creative Paul Carroll wanted to get ahead of a marketplace trend that was still relatively unexplored: See Now, Buy Now shoppable experiences. This content allows customers to purchase the Eva Mendes Salon Show collection within hours of hitting the runway, instead of…

Shop The Room With Ethan Allen

Shop The Room to Compete with Amazon

Selling furniture online presents a unique challenge to digital marketers – how to enable customers to experience the products without actually physically seeing or touching them.  Furniture is a risky item to buy online: it’s expensive, often big and can be a fixture in your home for years. A full sectional couch is just too clunky to…

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