One Billboard Outside Foxborough, MA – A Viral Story



Maybe the most savage thing to happen from a Philadelphia Eagles fan. Massachusetts-based Eagles fan, Gina Lewis, erected a billboard just at the intersection of Route 1 and North Street. The billboard is a mile away from New England Patriot’s Gillette Stadium.



Lewis did what every Eagles fan living in Massachusetts would do. She rubbed the salt of the Eagles winning into the wounds of New England Patriot fans a little more. The fan raised $5,000 on GoFundMe to create the billboard featuring key moments when the Eagles won 41-43.


Many Pats fans took to the internet to clap back denouncing the graphics and ridiculing how the images do not make sense.


billboard tweet

billboard tweet



But like every great piece of art, you have to look deeper….


Designed by the Philadelphia-based artist, Jordan Spector, the poster includes Jason Kelce in his decadent Mummers costume, referencing the time Eagles’ fans remember as the greatest hype speech during the victory parade. The jersey numbers of Foles and Tom Brady are not their professional numbers but the final score of the Superbowl game.



So, this is how the ultimate trolling came to be…



This past June, Lewis tweeted that her coworker who is a Pats fan would help to put the billboard sign up if Lewis received 4100 likes and 3300 retweets. Its unsure if he assisted in the GoFundMe matter but the next $5,000 will be donated to Carson Wentz’s AO1 Foundation, which helps supports underprivileged youth, physically disabled, and veterans.


So, what does this have to do with digital creative content? Regardless if you are a Pats or Eagles fan, you cannot deny that Lewis’ actions and social media post went viral. While it may have been some harmless sports fandom, the reactions Lewis received skyrocketed her Twitter following and gained her media coverage. Gina Lewis may be one to watch out for in the future.




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