Zmags Articles

Retail marketing content examples

Interactive Content Spotlight: Francesca’s, Topshop, Dior, + More

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincare tutorials Why we love it: Shopping for skincare products online can be daunting. In-store, shoppers have helpful sales…

Shoppable quiz blog post

The Shoppable Quiz: Delivering A Guided Selling Experience

More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient and engaging ways to do so is through a shoppable quiz. Shoppable quizzes take the guesswork…

Retail customer engagement strategies

Reinventing Retail Customer Engagement

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When consumers could only really engage in a store or on the phone, retailers didn’t have to worry about having a customer engagement strategy, or ensuring that it was consistent across touchpoints. And when the…

Improve IT efficiency through marketing technology

Improve IT Efficiency Through New Technology

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action items on their already lengthy to-do list. But with the goals and expertise of marketing…

Customer Experience Best Practices

5 Customer Experience Best Practices That Convert

Online shopping is not just for large companies – with the latest ecommerce platforms and features, retailers big and small can easily set up an ecommerce channel. But with more and more options for shoppers every day, it can be difficult for brands to stand out and get their piece of the ecommerce pie. The way to…

Content marketing examples, best blog posts of 2017

Content Marketing Examples: Top Zmags Blog Posts of 2017

Rich digital experiences are quickly becoming differentiators among ecommerce winners and losers. In 2018 and beyond, richly unique and shoppable content will be king, so to stay on the throne, retailers will need more inspiration than ever. So to get the creative juices flowing, and to kick off the new year, we’re taking a look back at…

Shoppable Blog Examples

Shoppable Blogs Done Right

Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to return often, making your brand a source for expert information. When consumers are accessing your…

B2B Content That Converts

Creating B2B Content That Converts

B2B Content Strategy In retail marketing, B2B and B2C content are fundamentally different, and have different goals. At their most basic functions, B2C content should inspire consumers to purchase, and B2B content should inform businesses on why they should resell your products, and consumers on your brand strengths and where to find your products. But there are…

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