Fastr by Zmags Blog

You thought Black Friday was over. You thought you could relax and focus on the rest of the holiday season. Well, sorry to trigger you but we have the most recent stats from Black Friday 2018. And this year was record-breaking: $3.7 billion on Thanksgivin...

Sure, exploding volcanos and science experiments may seem daunting, but the science behind customer decision-making doesn’t have to be. In fact, knowing the science of shopping can increase your views, customers, and sales. For example, picture two types ...

When is the worst Sunday Scaries? Answer: Sunday before Christmas. If you are a grade A procrastinator when it comes to holiday shopping like me, then buying the perfect present within two or four days may induce anxiety. Have no fear; I may have just dis...

Pumpkin spice and everything nice. Fall in Boston is arguably the prettiest season with the most festive activities around. As we are snuggling up in our sweaters and sipping mulled wine, new email marketing trends have emerged during the autumn season. R...

Storytelling has been engrained into our lives. It’s how elaborate romances and thrillers, books and articles have had such drastic impacts on people’s lives. And as “eCommers”, we constantly remind marketers and business people to showcase their content ...

Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement fundamental techniques to spread brand awareness, we have come up with 5 creative word of mouth strategies to really make you...

Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure out what is the priority and what is not. Creative content is crucial for many aspects of your business. Not only does rich imagery look aesthetic...

Labor Day is over. Summer hours have ended. And while fall is arguably the best season, your ecommerce company is already thinking months ahead and gearing up for the holiday season. From creating extensive campaigns to break through the Christmas-themed ...

With school right around the corner, back-to-school shopping is projected to produce sales of $25.5 billion. While you may think it’s important to capitalize on students, it is equally as important to focus on the parents as well. Like Deloitte says, “ret...

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in order to stay competitive, but It is stressful on marketers’ time, budgets, and patience. It requires c...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce inspiration. Enjoy! M&Co – Suitcase Style What it i...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce content inspiration. Enjoy! Michael Kors – Destination ...

As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. Th...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples from around the web. We hope you are inspired and come away with some stellar content mark...

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who de...

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources int...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. Enjoy! LOFT – Horoscopes What it is: An interactive brand experience

As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season ecommerce sales are expected to grow at 15.3% this holiday season. Customers want brands to go th...

Cosabella's Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision....

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincar...

More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient...

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When consumers could only really engage in a store or on the phone, retailers didn’t have to worry about ...

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action it...

Online shopping is not just for large companies - with the latest ecommerce platforms and features, retailers big and small can easily set up an ecommerce channel. But with more and more options for shoppers every day, it can be difficult for brands to st...

Rich digital experiences are quickly becoming differentiators among ecommerce winners and losers. In 2018 and beyond, richly unique and shoppable content will be king, so to stay on the throne, retailers will need more inspiration than ever. So to get the...

Retailers that incorporate one or more blogs as a part of their website do this to create a secondary, unique space for editorial content that can inspire and inform shoppers. A blog that is consistently updated with fresh content encourages shoppers to r...

B2B Content Strategy In retail marketing, B2B and B2C content are fundamentally different, and have different goals. At their most basic functions, B2C content should inspire consumers to purchase, and B2B content should inform businesses on why they shou...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content examples from around the web. Enjoy! Reebok – Rally What it is: A long-form shop-the-look experience

Google Analytics (GA) is one of the greatest tools in the eCommerce marketer’s toolbox. With GA, retailers can measure and track their website’s revenue and engagement metrics to create a successful content marketing strategy. The problem is, it’s been re...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. This week, we share some of our favorite holiday content examples. Enjoy! Toys"R"...

The holiday shopping season kicks off long before Black Friday and Cyber Monday – to stay ahead of the game and get the most bang for their buck, shoppers are making holiday purchases as early as September. This means online retailers must make it easy fo...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge shoppable content examples from around the web. Enjoy! Loft – The Gift It Up Guide What it is: An instantly shoppable gift guide

The rise of storytelling content and brand experiences have made engagement metrics key indicators of a brand’s success, but for many retailers the final indicator has been, and always will be, conversion. The volume of revenue generated by a campaign or ...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce interactive content examples from around the web. Enjoy! Lulu Guinness – Which Lulu Girl Are You? What it is: An intera...

What do you do at Zmags? How long have you worked here and why do you stay? The official title is Support and Solutions Engineer, but as most members of our team we handle all aspects of the technical side of the two Zmags platforms. Specifically I focus ...

According to 3 Tactics to Optimize the Benefits of Visual Commerce, by Retail Touchpoints, the value of visual data is on the rise. By 2020, 55% of US internet users will want to virtually view how furnishings fit in a home prior to purchase – and that’s ...

Zmags and NAPCO Research recently teamed up to gauge the state of rich content for today’s online retailers. Through an online survey seeded to the Total Retail audience, we have collected over 150 responses across industry verticals like consumer electro...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Charles Tyrwhitt – Non-Iron Shirts What it is: An educational guide to Charles Tyrw...

Adobe Dynamic Media (formerly Scene 7) gives retailers the tools to easily manage images, videos, and other assets across every digital channel. With an easy user interface, Dynamic Media allows users to manipulate their media in a variety of ways and del...

Brands have a whole host of digital marketing goals to meet: engagement metrics, long-term loyalty, a dynamic brand image, the list goes on. But for many, especially during busy seasons like the holidays, their goals usually boil down to one measure of su...

It’s been proven time and time again: online shoppers want guidance throughout their purchase process. They don’t want to be served up grid after grid of products, with no way of knowing what item is right for them. Providing a guided selling experience c...

It’s a widely accepted fact that a frustrating ecommerce customer experience can lead to page abandonment. But new research shows it may lead to a complete rejection of the brand itself. When faced with a frustrating experience, Retail TouchPoints reports...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Long Tall Sally – Holiday Packing List What it is: An interactive guide to vacation...

According to a survey from Kitewheel, “customer journey use cases that align with customer growth, such as loyalty and cross-sell, are growing exponentially faster (390%) than those focused on customer acquisition (28%) or conversion (119%)” [i] This mean...

Online shopping has evolved past the standard product grid. Shoppers are hungry for more – they want inspiration, straight from the brands they love. And when customers receive motivational content, brands are rewarded not just with revenue, but loyalty a...

One of the best ways to display a large volume of products in your content is through shoppable digital lookbooks. They are richly visual and are easily navigated by a customer who is new to your site. The sliding feature is intuitive, and lookbooks place...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content from around the web. Enjoy! Laura Ashley - Dark or Light What it is: A how-to buying guide

The intersection of commerce, content, and social has been a lofty goal for retail marketers across the brand spectrum. But it looks like the industry is one step closer: meet Amazon Spark. Amazon launched the mobile app one week ago, and seems to have be...

Black Friday, Cyber Monday, and now - Amazon Prime Day. It is a huge opportunity for the retailer, and in three short years has become a celebrated event. It was estimated that Amazon reached over $525 million in sales last year ( http://www.cnbc.com/) - ...

Everyone knows the holiday season is a critical sales period for retailers; last year, the retail industry saw a whopping 17.8% increase in online holiday sales year over year, and sales are expected to reach $110 billion in 2017 (emarketer.com). But ther...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content from around the web. Enjoy! Fitbit - Why Fitbit? What it is: An interactive long-form experience

Fresh content should be a part of every retail marketer’s content strategy. It’s an impactful way for brands to deliver exciting experiences to their loyal customers that want to be surprised and on the cutting edge. Seasonal experiences are one of the be...

The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry Goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com. And in the same year, a whopping 52% of US hous...

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences int...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge eCommerce content from around the web. Enjoy!

It's a known fact that rich content is a digital marketer's greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers nee...

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with ...

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobi...

Rich Content Creation is a Priority for Retailers Customers have come to expect rich content that delights. A stale product grid no longer cuts it in an industry reliant upon creative vision and the unexpected. From buying guides, to shop-the-look feature...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy! Kate Somerville - Kate Can Glow What it is: A multimedia experience featuring real ...

Crafting the Brand Experience Lifestyle brand Dormify wanted to quickly publish customer experiences - not only on their blog and social channels, but also directly on their ecommerce website. So Nicole Gardner, COO, and her team began examining new strat...

One of our favorite forms of content is the tried and true buyers guide. Coupled with rich and shoppable content, it’s a striking way to guide the customer down the path to purchase. And with editorial featurettes and personalized advice, customers are co...

Is Your Web Content Truly Accessible to All? Since 2015, over 300 lawsuits have been filed in violation of one giant, but frustratingly nebulous, concept: website accessibility. In the height of the digital commerce age, retailers must reexamine if they a...

In the first installment of this two-part series, we discussed the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce. That led to some broad observations — in ...

What do you do at Zmags? How long have you worked here and why do you stay? I am a Lead Developer and Team Leader for the Development Team located in Copenhagen. My role mainly focuses on contributing actively to the overall project code base (“getting ha...

Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions. And interactive holiday-driven content is a powerful way ...

In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two, the discussion extends to opt...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Free People - Freestyle What it is: A multimedia buying guide

Forbes Magazine recently reported that 58% of companies who are more profitable than their competitors have their CEO in charge of customer experience management. This is a staggering number, and reaffirms why top retailers are committed to delivering the...

Carousel sliders have always been a staple of the ecommerce website, but lately they have received an upgrade. By adding instant shoppability, customers can shop the featured looks and products without having to search through the website, or even scroll ...

The Cosmetics Marketing Problem Unlike fashion or footwear, the value of a cosmetic product isn’t in what it looks like – it’s in what it does. Which presents a problem to eCommerce marketers; your online customers can’t physically test out several shades...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Estée Lauder - 3 Minute Beauty What it is: A multimedia and shoppable buying g...

In the fashion and retail industry, New York Fashion Week (NYFW) is the biggest event of the year. It’s an opportunity for leading brands to showcase a year of planning, designing, and producing on the highly-coveted and elite runway. But providing access...

Social media is a valuable tool for retail marketers who are looking to deliver their messaging directly to the customer, wherever they are. It’s a great way to establish a connection with the customer, or further the relationship that you’ve already buil...

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge digital experiences from around the web. Enjoy! 1. Toms - Improving Lives What it is: A digital break down of Toms humanitarian e...

As the biggest holiday retail season of the year comes to an end, you probably need a well-deserved distraction. So take a break, and check out some of the coolest holiday digital experiences out there. They’re the perfect antidote to the pre-holidays off...

Selling furniture online presents a unique challenge to digital marketers – how to enable customers to experience the products without actually physically seeing or touching them. Furniture is a risky item to buy online: it’s expensive, often big and can ...

To kick off the holiday season, we're launching our 12 Days of Gift Guides - a celebration of retail's best holiday gift guides. Check in daily through December 13th for our favorite experiences that combine creative + engaging rich content with smart sho...

To stand out in an industry that revolves around change, retailers must explore new ways to extend their brands and break down the walls of typical ecommerce channels. Furniture and home décor retailer West Elm takes this concept further – in 2018, they w...

Courting top-of-funnel customers is a delicate business: come on too strong, and it’s an instant turn-off to a would-be buyer. When a potential customer is just being introduced to your brand, the last thing they want is to be immediately driven to a ster...

Aerosoles is reaching out and trying to connect with the millennial audience, a group that demands fresh, engaging content. To that end, their latest digital experience – the Aerosoles Fall Collection – is a home run. The beautifully immersive experience ...

What do you do at Zmags? How long have you worked here and why do you stay? I think my exact title is Solutions Engineer but I’m involved in multiple areas here. My main focus here is in the pre- and post-sale process. I help address questions that fall o...

New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The "who's who" and upper crust jet to these events, where what you wear is just as important as what the models...

Customers are bombarded from all sides during the holiday advertising season – online, on television, even on their social media accounts. To cut through the noise, retailers have to provide creative, inspirational content that does more than offer a prod...

Fashion has always been an industry built on trends, and through social media people are exposed to them faster than ever via their favorite brands and celebrities. Before, it was red carpets and runway shows scattered throughout the year; now Instagram a...

The retail store has had hundreds of years to perfect managing the customer relationship. By comparison, retailers are still discovering the depth and nuances to creating an online relationship with the customer. This digital relationship gap creates clea...

Engaging eCommerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a retailer wants to showcase rather than the person making the purchase. While this type of content is valuable,...

The online retail experience used to be fairly straightforward, with a simple grid of product images, menus, a cart or basket, and a checkout. Now, of course, as consumers’ expectations have evolved with the proliferation of smartphones, so too has the on...

The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in - we received survey responses from bran...

By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple eCommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retaile...

There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendo...

Adobe Summit 2016 has come and gone, and the Zmags’ team has returned to Boston tired, inspired, and a little sunburned. This event is known for their iconic speakers, from George Clooney to Abby Wambach, and the topics ranged from personalization to bran...

With more than 50 percent of in-store sales being influenced by digital channels in 2015 alone, it is a crucial time for retailers to provide their customers with the most intuitive digital experience possible across all channels. In a recent Demandware a...

Retail Week Live is almost upon us, and we’re getting excited for this can’t-miss event! This two-day conference in London draws top professionals from across the EU to come together in an exchange of knowledge and networking. If you haven’t already regis...

Spring is just around the corner — and that means it's time to fill out March Madness brackets. The stakes are high at Zmags HQ, where pride and prizes (but mostly pride) is on the line in picking winning teams. Even our UK-based VP of Global Sales joined...

With a fresh year upon us, I want to share the four biggest technology trends every retailer should be paying attention to in 2016. Personalization Gets Real On-site personalization is poised to gain significant traction in 2016. In fact, 94% of marketers...

Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and acces...

Having a responsive ecommerce website is no longer “optional” for ecommerce retailers – it’s the new, necessary standard in order to be considered a serious ecommerce retailer. Device agnostic content, along with the ease of a single code-base, give retai...

As we enter a new year, many retail professionals reflect on past accomplishments and future plans. The past ten years have seen sweeping changes in retail and in how ecommerce providers have evolved to support those changes—not only in how retailers do b...

What a difference a decade makes! Ten years ago, in a pre-iPhone world, Zmags emerged from Copenhagen as an online publishing platform. Since then, we have transformed into a top-tier shoppable content eCommerce company and our products are used by over 1...

By Ketan Shah, Manager – Business Analysis, Lyons Consulting Group

I may go shopping because I need pants. But while I may go into a store with a mission to find pants, I often leave with an entire outfit. There is a science behind why this happens, and it’s the mark of a great merchandising team. If I shop online, howev...

Today’s digital customers don’t have a lot of time to waste. They want to visit, quickly browse, and easily purchase the products most relevant to them. For this reason, leading online retailers like Marks & Spencer and Neiman Marcus are placing custo...

The madness of the holidays is upon us and retailers are feeling more time-crunched than usual as they scramble to deliver exceptional online shopping experiences. As consumers have come to expect seamless omnichannel shopping, it’s even more stressful fo...

With ecommerce continuing to grow at an unprecedented rate, more retailers are realizing that their technology and marketing efforts must be closely synchronized in order to achieve the best possible results for their business. CMOs, CIOs and heads of eco...

While some retailers — like REI, Patagonia, Dillards and Staples — garnered recent attention by announcing they’d shut down over the Thanksgiving holiday, Black Friday remains one of the biggest shopping days of the year in the U.S. In fact, the National ...

Marks & Spencer is a leading UK-headquartered retailer with a 130 year history of providing customers with exceptional shopping experiences. Although founded more than a century ago, the company remains on the cutting-edge of retail with innovative sh...

Shop.org just wrapped up and it’s becoming one of my favorite events to attend. Why? There are several reasons I make time for this event every year: First, it’s short and sweet. I love the 2-day format! It lets people carry the momentum, learning, and en...

Marketers talk a lot about "customer experience," but what does it really mean? And how do you measure it? An emerging trend is marketers' using attention metrics to hold themselves accountable for delivering the types of experiences that capture people's...

According to a recent study from Microsoft (Spring 2015), the average human attention span has dropped down to eight seconds — one second less than that of a goldfish and a fall of four seconds from the 12-second average clocked in 2000. The same report a...

This year’s eTail East event was held in our hometown of Boston MA. Over 1500 of the top retailers gathered in Beantown to discuss eCommerce trends and share ideas on the future of online retail. Missed this year’s conference? Read our recap and the lesso...

Consumers are spending more and more time online. For marketers, it used to be relatively straightforward: a single digital touchpoint that captured consumer attention. Now of course, that single digital touchpoint has grown to include mobile, tablet, pha...

Over 1,500 top retailers gathered in Boston this week for eTail East to discuss e-commerce trends and share ideas on the future of online retail. Here’s a recap and the top lessons I’m taking home from this jam-packed four-day event. Top Retailing Themes ...

Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship pr...

With 50 percent of websites only achieving 15 seconds of attention, consumers are living in the moment, craving instant digital gratification and only rewarding the most rich and attention-grabbing sites with their time. They are both overloaded with medi...

The popular web magazine CMS Wire hosts a number of Discussion Point panel discussions with business leaders on topics that are important to the technology industry. We were fortunate to be asked to join in one recently on a topic that is near and dear to...

By TRACY MAPLE Managing Editor, Digital Content at Internet Retailer

I am pleased to announce the publication of the second article we were invited to publish as part of our eCommerce Marketing and instant digital gratification series showcased in MarTech. As mobile devices increasingly become the main way many of us acces...

Things are busy at Zmags, especially on the marketing and business development front, and I am excited to be a part of it. We are fortunate to have over 1500 of today’s leading brands as Zmags customers. To showcase some of the tremendous work our custome...

Leading eCommerce publication, Retail Touchpoints, recently showcased a Zmags customer, Brahmin, in an article on competitive e-Commerce content. Rather than providing stagnant product specs and descriptions, Brahmin is embracing new tools and strategies ...

Recently we were invited to write an article for Customer Think outlining the importance and high value of time as it relates to Chief Marketing Officers and their initiatives. According to recent studies 55% of web page views get less than 15 seconds of ...

I recently wrote an article for MarketingProfs and showcased a number of interesting statistics on what it takes to capture people’s attention. Time is a precious resource, and because of content-led marketing strategies that have led to content prolifera...

Recently we were invited to write a series of articles for Marketing Land about the challenges and opportunities marketers face in the new digital age. Speed was one of the first topics that came to our mind. We live in an era where consumers face an abun...

Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact retailers’ ability to be agile with their global e-commerce operations. T...

It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to be simple to use. You see, when users have powerful yet easy-to-use digi...

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint.

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream!

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While the term “content marketing” has been aro...