Lindsay Moore Articles

AR and VR revolution

It’s A Revolution: An AR and VR Revolution

Augmented reality and virtual reality are revolutionizing the way customers shop throughout the buyers’ journey. And in 2019, AR and VR will be used commercially with the new Oculus headset, Oculus Quest. The Quest headset is predicted to sell three times more than its predecessor, Oculus Rift, and will offer a mainstream device for users to operate…

trending products to look out for in 2019

This Just In: Trending Products of 2019

Regina George’s mom from Mean Girls said it best, “Soooo….what is up? What’s the 411? What has everybody been up to? What’s the hot gossip? Tell me everything. What have you guys been listening to? What are the cool jams?” That’s right – we’re talking about the hottest trending products to look out for in 2019. Why…

holiday gift guides

Holiday Gift Guides: Crafting The Holiday Shopping Experience

There’s a reason the holidays are the biggest time of year for ecommerce brands. In 2017, over $106.1 billion was generated in online holiday sales – an incredible 14 percent increase from 2016. Naturally, this trend is expected to continue, with $123.4 billion projected for 2018 online holiday sales. The holiday shopping season will always be the…

Unboxing – Branded Packaging Experience, A New Kind of Storytelling

It’s the latest trend since acai bowls and avocado toast: the branded packaging experience. This new unboxing trend is a well thought out selection of shipping and packaging materials which creates a cohesive and tangible experience for your shipped products when opened. Why should you care? It adds an additional valued experience for your customer.   First…

competitors

So, You Want to Stand Out From Competition?  

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when five other companies are selling similar products to yours? New customers are crucial for rising your company above the rest. There are various ways to go about this. From creating pop-ups to SEO, figuring…

Ecommerce trends 2018

Ecommerce Trends 2018: A Look Ahead

Lindsay Moore VP of Business Development, Zmags Saying goodbye to 2017 not only marks the end of a year, but the end of the holiday shopping season – meaning digital marketers have the opportunity to take a breath, congratulate themselves on a job well done, and begin strategizing for the new year. Here at Zmags, we try…

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