Guest Blogger Articles

Improve SEO - Four Tips for Marketers

Guest Blog – How to Improve SEO Ranking (In 4 Steps)

Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to see higher conversions, a higher average order value, more return customers, etc. But while conversions can seem like the end-all, be-all, the smart marketer knows there’s more to it. For a digital marketer focused…

Email Marketing and Content

Leveraging Email Marketing and Content: Creating The Customer Journey

Greg Zakowicz Senior Commerce Marketing Analyst, Oracle + Bronto Online shopping has never been more popular. The digital age has brought increased sales and revenue to the ecommerce world, as well as increased consumers’ expectations for the customer journey. Consumers no longer expect to simply browse grids and category pages. They’re looking for rich experiences that inspire…

Increase customer engagement: RSR guest blog

You’ve “Invested In Price” For Customer Engagement Long Enough. Why Not Try Investing In Technology?

Paula Rosenblum Managing Partner, RSR Retailers have been engaged in an undeclared price war for almost a decade, perhaps longer. The explosion of digital channels, most especially the mobile device introduced the notion of instant price comparisons. The emergence of Amazon.com as the low-priced provider was a gauntlet thrown down to other retailers. And retailers responded in…

Mobile Commerce Four Tips For Conversions

Mobile Commerce: Easy Fixes to Remove Common Conversion Obstacles

Amanda Farmer BigCommerce Marketing Strategist and Writer The proof is in the numbers: online shoppers have come to expect a seamless mobile commerce experience that is equivalent in ease-of-use, design, and personalization to what they would receive on desktop or even in-store. According to BigCommerce, if your site isn’t responsive, an estimated 75% of people will leave…

Content creation software by Zmags

2 Years at Zmags: Lessons Learned

Zack Torman VP of Global Sales – Zmags I joined Zmags as Vice President of Sales in the summer of 2015, so I’m just coming to my second work anniversary. I’m really proud of what we’ve done here in that short time – launching a new product, nearly doubling in employee size, and expanding our reach to…

Shoppable video tutorial

{Guest Blog} Think Outside the Cart – Use Shoppable Video to Create Useful Content

This guest blog post comes from Mark Lippmann, Managing Partner at luxury nail polish retailer Deborah Lippmann.  With 50% of commerce sites getting less than 15 seconds of attention and visitors abandoning pages after just 2 seconds, marketers have only moments to capture people’s attention. Our strategy? Rich, shoppable content – from branded imagery, fashion trend pages…