Elizabeth Murphy Articles

Customer Spotlight

Customer Spotlight: bareMinerals, Hush, AG Jeans, and More

Top Creator Experiences bareMinerals Floral Utopia Collection Spring is in full bloom with bareMinerals’ landing page for their newest collection of floral inspired makeup. With shoppable makeup looks and swatch examples, the makeup company’s viewers can easily (and enjoyably) shop for their new favorite products. Hush Styled by Kassidi Batt There’s no better way to forget the…

New Way of Shopping

The New Way of Shopping

When it comes to the ecommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customers – leaving room to question how the customer journey improves when it’s shaped to fit in shoppers’…

Welcome Emails

Welcome Emails: What You Need To Know To Stand Out

Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a catchy subject line and interesting email body. This is your first direct communication to a customer, and all brands want to make a good first impression. In this blog, we’ll discuss what goes into…

New York Fashion Week 2019

New York Fashion Week 2019 Itinerary

Spring has sprung in New York City. It is time for New York Fashion Week 2019. Vogue released the fashion itinerary for this week and the lineup does not disappoint. amNewYork Specialist, Anne Bratskeir comments on what to expect from the fashion extravaganza: “There are some 78 shows in all, many of which take place at Spring…

luxury brands storytelling millennials

Luxury Brands, Storytelling, and Millennials

Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling.   For the most part, luxury brands have had a hard time connecting with everyday consumers, making them perceivably untouchable to…

Content Marketing Trends

Content Marketing Trends of 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy.  There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…

video marketing

You NEED To Start Video Marketing

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapchat or Instagram story (who doesn’t enjoy aesthetically pleasing pictures?)   Who Would Have Thought…

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