Elizabeth Murphy Articles

New York Fashion Week 2019

New York Fashion Week 2019 Itinerary

Spring has sprung in New York City. It is time for New York Fashion Week 2019. Vogue released the fashion itinerary for this week and the lineup does not disappoint. amNewYork Specialist, Anne Bratskeir comments on what to expect from the fashion extravaganza: “There are some 78 shows in all, many of which take place at Spring…

luxury brands storytelling millennials

Luxury Brands, Storytelling, and Millennials

Once upon a time, a little girl dreamed of Gucci belts, Chanel shoes, and Yves Saint Laurent handbags. And now, those dreams can become a reality with luxury brand targeting millennials with the power of storytelling.   For the most part, luxury brands have had a hard time connecting with everyday consumers, making them perceivably untouchable to…

Content Marketing Trends

Content Marketing Trends of 2019

First and foremost, happy New Year! And with the New Year comes new content marketing trends. There’s nothing like a new year resolution that can boost your marketing strategy.  There are new tools and new strategies that are going to make 2019 a game-changing year. Still don’t believe in content marketing? This time last year, it was estimated that…

video marketing

You NEED To Start Video Marketing

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. Video marketing is a thing now. Us, Gen Xers consume it all from Facebook or Instagram Live to a Snapchat or Instagram story (who doesn’t enjoy aesthetically pleasing pictures?)   Who Would Have Thought…

customer experience

3 Unique Ways to Improve Customer Experience

Any kind of retail shopping can be stressful. You see a pair of shoes you like that are precisely priced at $87.85 so you, the shopper, consider buying the new shoes in two different colors. Five minutes into your internal debate, the brand’s website sends a pop-up page saying if you act in five minutes you get…

nyfw social media

NYFW Social Media Statistics

New York Fashion Week came and went but the social tags and topics are forever. If you are a retailer you know how important it is to use fashion industry events for your campaigns. More so, social media marketing can increase your impressions and reach. We rounded up the top New York Fashion Week NYFW social media…

interactive

Interactive Content: What You Need To Know

The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about utilizing shoppable, interactive content. What is this interactive content? It is imagery and media that integrates quick views to keep customers engaged in the digital experience throughout the purchase process. We pulled some quick…

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