Fastr by Zmags Blog

Blog for Ecommerce Leaders

Expert advice for building better converting ecommerce websites, faster.

Allison Vernerey

Blog Feature

By: Allison Vernerey
August 7th, 2023

In this short video tutorial, you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

Blog Feature

By: Allison Vernerey
July 13th, 2023

The role of artificial intelligence (AI) in ecommerce is rapidly evolving. The last year seems to have seen as much advancement in AI as prior decades combined. With its ability to enhance customer experiences, streamline operations, and drive business gr...

Blog Feature

Ecommerce Articles

By: Allison Vernerey
March 2nd, 2023

The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, scroll, and click. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering w...

Blog Feature

headless platform | ecommerce frontend | ecommerce replatforming | headless frontend

By: Allison Vernerey
August 19th, 2022

Headless. Even the name sounds agonizingly painful. And if you know enough about the process – detaching the "head" (the presentation layer, such as a website) from the "body" (the backend functionality, such as the cart) – you know there is some pain inv...

Blog Feature

headless platform | ecommerce frontend | headless frontend | ecommerce re-platform

By: Allison Vernerey
August 19th, 2022

We’ve all been there. You take a look at your competition and wonder, how are they doing it? How many developers do they have? Why can’t you have a site like theirs? Then comes the mindset of “If only…” If only I had the time and funding. If only I could ...