Fastr by Zmags Blog

Blog for Ecommerce Marketers

Expert advice for building better converting ecommerce websites, faster.

Allison Vernerey

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Ecommerce Articles

By: Allison Vernerey
March 2nd, 2023

The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, scroll, and click. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering w...

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headless platform | ecommerce frontend | ecommerce replatforming | headless frontend

By: Allison Vernerey
August 19th, 2022

Headless. Even the name sounds agonizingly painful. And if you know enough about the process – detaching the "head" (the presentation layer, such as a website) from the "body" (the backend functionality, such as the cart) – you know there is some pain inv...

Blog Feature

headless platform | ecommerce frontend | headless frontend | ecommerce re-platform

By: Allison Vernerey
August 19th, 2022

We’ve all been there. You take a look at your competition and wonder, how are they doing it? How many developers do they have? Why can’t you have a site like theirs? Then comes the mindset of “If only…” If only I had the time and funding. If only I could ...