Alex is a Brand and Marketing Programs Manager specializing in design and content development.
By:
Alex Spiret
December 14th, 2023
Are your digital experiences looking a little stale? Time to sprinkle some spice onto your static designs to demand attention, enhance your shopping experiences, and flex your brand's personality. Watch the full replay of our latest Design Lab for unique ...
By:
Alex Spiret
August 15th, 2023
In this short video tutorial, you'll get a look at the quick and painless functionality of Fastr Frontend's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and...
Online Shopping Trends | Content Spotlight
By:
Alex Spiret
July 20th, 2023
The psychology behind quizzes is based on years (since before the internet was a thing and people took quizzes in magazines) of data. According to Psychology Today, people use quizzes to learn something about themselves, to indulge in a little 'me time,' ...
By:
Alex Spiret
May 11th, 2023
Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a...
Online Shopping Trends | Ecommerce Articles
By:
Alex Spiret
April 26th, 2022
Today's eCommerce has evolved where customers do their shopping across a variety of channels. The commerce platforms built to support traditional online shopping can be limiting when it comes to delivering the high-impact engaging experiences that custome...
Online Shopping Trends | Ecommerce Best Practices
By:
Alex Spiret
December 16th, 2021
There is so much technology available today, and as technology continues to evolve it can be challenging for businesses to know which ones are best suited for their specific needs and goals. Many brands turn to digital experience platforms (DXPs) as their...
Ecommerce Best Practices | Ecommerce Articles
By:
Alex Spiret
December 2nd, 2021
In our recent webinar, eCommerce in 2022: Tips, Trends, & Tricks we heard from a panel of global retail leaders as they discuss their thoughts on where they expect growth, anticipate challenges, and their biggest predictions for the year ahead. Watch ...
Online Shopping Trends | Ecommerce Best Practices | Ecommerce Articles
By:
Alex Spiret
November 18th, 2021
A digital experience platform (DXP) is an integrated technology designed to compose, optimize, and deliver digital content experiences across the customer journey on your website. DXPs have grown out of CMSs (content management systems) limitations in cre...
Online Shopping Trends | Ecommerce Best Practices
By:
Alex Spiret
November 8th, 2021
Customer shopping habits have changed. Over the last two years, they have turned to online shopping, which in turn, forced all businesses to build up their eCommerce presences. With the holiday season about to heat up, Deloitte Insights predicts that 62% ...
By:
Alex Spiret
October 29th, 2021
You may have already heard the news that the Creator platform has a new innovation in its digital experience arsenal. This feature enables marketers to upload ANY design file directly to their website, in mere seconds. This patent-pending innovation empow...
Zmags News | Ecommerce Best Practices | Creator News & Updates
By:
Alex Spiret
September 13th, 2021
When it comes to implementing marketing campaigns and programs, each team is unique - and so are the design files used to bring their creatives to life. Marketers and designers can choose between dozens of design and image file types, and create them in d...
Shoppable Content | Ecommerce Best Practices
By:
Alex Spiret
July 28th, 2021
The digital path-to-purchase has been a topic of discussion for many years for marketing specialists. As digital media changes and evolves, so do customers' shopping behaviors. Using data to track and understand your customer buying journey will enable yo...
By:
Alex Spiret
July 22nd, 2021
Let's face it, as marvelous as your branding may be or as innovative as your product/service is, if you're not ranking on the first Google Search Engine Results Page (SERP), people may never know your business exists. A well-rounded Search Engine Optimiza...
By:
Alex Spiret
July 9th, 2021
Welcome to another edition of Creator Spotlight, where we introduce you to the rock stars that power our team and make Creator by Zmags a top place to work. Previously, you met Allison Vernerey and Alex Spiret and today we'd like to introduce you to Danie...
Online Shopping Trends | Customer Stories | Ecommerce Best Practices | Ecommerce Articles
By:
Alex Spiret
July 1st, 2021
Last year presented many challenges and unexpected changes. One of those changes was that in the land of eCommerce, many retailers experienced a digital holiday season that surpassed targets set at the beginning of the year (even with a global pandemic tu...
By:
Alex Spiret
June 17th, 2021
Every email marketer has heard the news regarding Apple's new privacy updates. Among these updates is a new feature for the built-in Mail app designed to prevent email marketing systems from tracking when consumers open their emails. So does this mean ope...