Greg Lord Moltin’s VP of Marketing A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today. But Why? Why is commerce so hard today,…
A product page may be the most crucial part of your site when it comes to sealing the deal with customers. This page is the last thing your shoppers see before they make their final decision on whether or not they are purchasing from your company. So, what makes a product page a standout? Content on…
Rick Kenney Zaius Vice President of Industry Strategy You’ve probably been there before. They’re just not that into you. “What could I have done differently?” you ask yourself. “Was it something I said or did? Were they sending me signals that were there all along?” And by “they,” we mean your customers. While some customers leave…
In every relationship, trust is the most important factor. Consumers need to trust the quality and integrity of the brands they buy from in order to complete the buyer’s journey. at a time when consumer distrust is on the rise in the ecommerce sphere, brands are quickly adjusting how they amend their customer relationships. A study…
There is something ironic about luxury brands marketing to millennials. Maybe it’s the idea that this generation buys more into the brand no matter what the cost. Don’t believe me? In the first quarter of 2018 alone, Gucci’s sales reached $2.2 billion in revenue. This was a 48.7% increase compared to the same period last year. Why…
Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a catchy subject line and interesting email body. This is your first direct communication to a customer, and all brands want to make a good first impression. In this blog, we’ll discuss what goes into…
Every digital marketer is looking for the best types of interactive content. While blogs, white papers, case studies, and eBooks are all great staples for generating leads but we’re all aware of the increasing demand for new interactive content. Dynamic web experiences are now key for creating a brands vision to life while generating greater overall value…
Answer: it’s your partner relationship! First and foremost, Happy Valentine’s Day. With so much love going around today, let’s not forget to send some flowers to your company partners. So, with that in mind, let’s review some of the top necessities for a successful partner relationship. Corresponding Goals You need to see eye-to-eye with your…