Girlboss: Top Women Slaying Retail Ecommerce

  Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the ecommerce world. The apparel ecommerce market has become a $54 billion vertical with new brands creating new platforms and ways to shop online. It’s not the standard way of buying and selling that is…

Replatforming success

Replatforming: You Got This

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in order to stay competitive, but It is stressful on marketers’ time, budgets, and patience. It requires cooperation and communication across all departments, making it a company-wide endeavor. But for all the headaches, it can…

Send Me Your Location: Top August Events for Fashion Instagrams

    Fashion brands are always trying to boost their company presence and, more specifically, increase their demand for products. Instagram is an easily accessible tool for brands to advertise retail merchandise for free. Rather than setting up a photo shoot, hiring models and photographers, and costing thousands of dollars, attending these August events and “candidly” wearing…

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