Customers are bombarded from all sides during the holiday advertising season – online, on television, even on their social media accounts. To cut through the noise, retailers have to provide creative, inspirational content that does more than offer a product, but also offers visually appealing entertainment. It’s the busiest time of year, and when retailers can make…
Making The Runway Shoppable in 3 Hours… Without Coding
Fashion has always been an industry built on trends, and through social media people are exposed to them faster than ever via their favorite brands and celebrities. Before, it was red carpets and runway shows scattered throughout the year; now Instagram and Twitter allow us to see new styles daily. Combine that with our need for instant gratification…
Murad’s Customer Centric Content
Engaging e-Commerce content comes in many forms — imagery, video, user generated — the list goes on. The focus is typically on the product that a retailer wants to showcase rather than the person making the purchase. While this type of content is valuable, it often feels transactional and one-sided, showcasing the retailer’s agenda. Content is more…
Shoppable Content Report: A Retailer’s Challenge
The ecommerce industry lacks the significant data on shoppable content that retailers need, and that makes it hard for them to make strategic decisions. So we decided to collect it ourselves, and the results are in – we received survey responses from brands like Williams-Sonoma, Desigual, New Balance, and QVC, to find out exactly how retailers are defining, creating,…
The State of Ecommerce Content
We get asked a lot about industry benchmarks – what are retailers doing in regards to rich content? Is it a priority to create more content? Or is the emphasis on making existing content more interactive (embed videos, shoppability, animations, etc)? Or reducing the time & IT resources needed for rich content? Is UGC actually a content…
Reaching Content Nirvana: The Shoppable Experience
When commerce, creative, and context come together, it creates something incredibly powerful: the Shoppable Experience (or as we affectionately call it, content nirvana). It’s a digital experience that pulls the consumer in and delivers an engaging emotional journey, minimizing the path to purchase in the process. Let’s break it down into three elements. 3 Key Elements of a Shoppable Experience Commerce: At…
Guest Post: The Two-Dimensional Ecommerce Site is History
By Paul S. Carroll, VP Digital and Ecommerce Creative, New York & Company For years, the online retail experience has followed a standard pattern — a simple ecommerce funnel consisting of a grid of product images, menus, a cart and a checkout. Retailers have started to break out of this approach, bringing different media, like video, into…
Content and the Mobile Shopping Journey
There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to be this…