Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples from around the web. We hope you are inspired and come away with some stellar content marketing ideas to implement next. Enjoy! TOMS – Venice Collection What it is: A long-form curated collection…
Content Marketing Mistakes (And Their Solutions)
There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is just funny. But a video of someone spectacularly slipping off a skateboard is only funny if you weren’t the person on the skateboard. The same theory applies to digital marketing mistakes and blunders; it’s…
Annoushka: Crafting Rich Storytelling Campaigns
Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…
Top 3 Content Marketing Goals For Every Brand
Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources into delivering customer journeys that go above and beyond. In fact, 60 percent of marketers say their organizations are extremely committed to content marketing[i].Which…
Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. Enjoy! LOFT – Horoscopes What it is: An interactive brand experience Why We love it: Some of the best online campaigns are the ones that don’t take themselves too seriously. Their first…
Rich Magento Content Examples: Murad, Tibi, and More
As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season ecommerce sales are expected to grow at 15.3% this holiday season. Customers want brands to go the extra mile and provide an online shopping experience that delights, while simultaneously guiding customers to the right…
Cosabella: Customer Success Story
Cosabella’s Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision. But the process to get these assets on rich landing pages was arduous and expensive. Coding the experiences could take…
Interactive Content Spotlight: Francesca’s, Topshop, Dior, + More
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincare tutorials Why we love it: Shopping for skincare products online can be daunting. In-store, shoppers have helpful sales…