Ecommerce customer journey best practices

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported to another domain away from their computer screen and onto a hiking path surrounded by thick woods. They enter your website, scroll over the animated river graphics, and through your dynamic site photography to…

Personalization: What you need to know

Personalization: Customizing The Shopping Experience

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including this one), it’s a buzzword marketers can’t seem to get away from. Often, personalization is touted as “the future of retail,” or “the difference between revenue winners and losers.” But personalization itself is a…

Improve user experience through content

Improve User Experience Through Rich Content

Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200%[i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time…

Improve SEO - Four Tips for Marketers

Guest Blog – How to Improve SEO Ranking (In 4 Steps)

Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to see higher conversions, a higher average order value, more return customers, etc. But while conversions can seem like the end-all, be-all, the smart marketer knows there’s more to it. For a digital marketer focused…

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