Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive project timelines that stretch months. Everyone feels the heat. Everyone is trying to stay on time and on budget. And if you’re on Magento 1, replatforming is really front of mind. But what about…
Top Creator Experiences bareMinerals Floral Utopia Collection Spring is in full bloom with bareMinerals’ landing page for their newest collection of floral inspired makeup. With shoppable makeup looks and swatch examples, the makeup company’s viewers can easily (and enjoyably) shop for their new favorite products. Hush Styled by Kassidi Batt There’s no better way to forget the…
It’s been a long week. You get home, unpack you bag, cook diner, and maybe open a bottle of wine to unwind. You slip into your PJs and – if you’re me – put on some Bravo reality TV. Heck, you may even have one or two more glasses of Chardonnay and open up you Amazon shopping…
When it comes to the ecommerce industry, the customer journey is a constant topic of discussion. More so, when discussing this customer shopping experience, many marketers and retailers are more focused on how website views are converted to loyal customers – leaving room to question how the customer journey improves when it’s shaped to fit in shoppers’…
Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to an elevated user experience and higher conversion rate. Producing a dynamic and refined user experience is at the top of every digital marketer’s task list. In fact, Forrester Research estimates that a well-designed UX…
Greg Lord Moltin’s VP of Marketing A novel concept? Meeting customers where they are is such a novel concept, right? Ha! Unfortunately, it’s not novel at all, to be honest, but somehow, it’s a foreign experience for most commerce experiences that we go through as consumers today. But Why? Why is commerce so hard today,…
A product page may be the most crucial part of your site when it comes to sealing the deal with customers. This page is the last thing your shoppers see before they make their final decision on whether or not they are purchasing from your company. So, what makes a product page a standout? Content on…
Rick Kenney Zaius Vice President of Industry Strategy You’ve probably been there before. They’re just not that into you. “What could I have done differently?” you ask yourself. “Was it something I said or did? Were they sending me signals that were there all along?” And by “they,” we mean your customers. While some customers leave…