New York Fashion Week came and went but the social tags and topics are forever. If you are a retailer you know how important it is to use fashion industry events for your campaigns. More so, social media marketing can increase your impressions and reach. We rounded up the top New York Fashion Week NYFW social media…
The first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a mirror with Gucci slides and a Louis Vuitton belt. But that’s far from the truth. Instagram influencers are diverse and powerful in the ecommerce space, and they have created their own type of marketing:…
Hey, we get it. We know you’re stressed at work. Stress is a lot I mean who wouldn’t be going into Q4? Invoices are due, the holiday shopping season is about to begin, and Halloween costumes are to be planned. It’s a lot! So, we compiled some calming facts for you to keep in mind when…
If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, football, and discounted Black Friday shopping immediately after. So, while many consumers are gearing up for the big day, so should ecommers. In 2017, Adobe Analytics reported that consumers in the United States spent…
I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive list of top 8 podcasts all marketers and business builders should know. The Glossy The Glossy is a weekly talk examining how technology coincides with fashion and retail industries. Hilary Milnes brings on…
Labor Day is over. Summer hours have ended. And while fall is arguably the best season, your ecommerce company is already thinking months ahead and gearing up for the holiday season. From creating extensive campaigns to break through the Christmas-themed emails to budgeting for Thanksgiving ads, the holiday season is right around the corner and we have…
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about content marketing. But the healthcare industry is at least two years behind other industries in its use of content marketing. Pew Research found that 72 percent of Internet users looked online for health information in 2012. With healthcare…
A CEO knows a team is stronger when everyone works together towards a common goal. Just recently, members of our Zmags team spent an afternoon together giving back to one of our local community programs in Boston. Community Servings is a not-for-profit food and nutrition program assisting individuals and families suffering from critical and chronic illnesses. The…