Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. Enjoy! LOFT – Horoscopes What it is: An interactive brand experience Why We love it: Some of the best online campaigns are the ones that don’t take themselves too seriously. Their first…
Rich Magento Content Examples: Murad, Tibi, and More
As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season ecommerce sales are expected to grow at 15.3% this holiday season. Customers want brands to go the extra mile and provide an online shopping experience that delights, while simultaneously guiding customers to the right…
Cosabella: Customer Success Story
Cosabella’s Content Production Dilemma Italian luxury lingerie retailer Cosabella is a brand rooted in, and devoted to, beauty and femininity. With luxurious products and lush photography, the marketing team had the digital assets and the creative vision. But the process to get these assets on rich landing pages was arduous and expensive. Coding the experiences could take…
Interactive Content Spotlight: Francesca’s, Topshop, Dior, + More
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge retail marketing content examples from around the web. Enjoy! Dior – Skincare How-To What it is: A video series featuring skincare tutorials Why we love it: Shopping for skincare products online can be daunting. In-store, shoppers have helpful sales…
The Shoppable Quiz: Delivering A Guided Selling Experience
More than ever, retailers are prioritizing a guided selling content strategy. Brands want to guide shoppers to the right product through rich shopping experiences, instead of leaving them to their own devices with a product grid. One of the most efficient and engaging ways to do so is through a shoppable quiz. Shoppable quizzes take the guesswork…
Reinventing Retail Customer Engagement
Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When consumers could only really engage in a store or on the phone, retailers didn’t have to worry about having a customer engagement strategy, or ensuring that it was consistent across touchpoints. And when the…
Improve IT Efficiency Through New Technology
As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because of this merging of roles, it’s more likely than ever that an IT Manager will have digital marketing action items on their already lengthy to-do list. But with the goals and expertise of marketing…
Interactive Content Spotlight: Annoushka, Hotel Chocolat, Fenty Beauty, + Anthropologie
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge rich content examples from around the web. Enjoy! Annoushka – #iloveannoushka What it is: A Q&A editorial experience Why we love it: Every brand strives for a strong relationship with their customers, and a great way to establish…