Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around the web. We hope you get some ecommerce content inspiration. Enjoy! Michael Kors – Destination Kors What it is: A complete vacation guide Why we love it: This digital experience is a great…
Crafting The Customer Journey With Visual Content
As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they want to be entertained, delighted and inspired along the way, whether or not they ultimately buy. They want to feel engaged and connected to the brand at every stage of the customer journey, and…
Improve User Experience Through Rich Content
Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that a well-designed UX could improve conversion rates by up to 200%[i]. But it’s not just conversions that improve when user experience is prioritized; when marketers improve user experience, bounce rates go down, while time…
Guest Blog – How to Improve SEO Ranking (In 4 Steps)
Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to see higher conversions, a higher average order value, more return customers, etc. But while conversions can seem like the end-all, be-all, the smart marketer knows there’s more to it. For a digital marketer focused…
Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More!
Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples from around the web. We hope you are inspired and come away with some stellar content marketing ideas to implement next. Enjoy! TOMS – Venice Collection What it is: A long-form curated collection…
Content Marketing Mistakes (And Their Solutions)
There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is just funny. But a video of someone spectacularly slipping off a skateboard is only funny if you weren’t the person on the skateboard. The same theory applies to digital marketing mistakes and blunders; it’s…
Annoushka: Crafting Rich Storytelling Campaigns
Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand itself originates from her unique personality and aesthetic, with each piece a celebration of both the woman who designed it and the woman who buys it. Ultimately, the Annoushka brand seeks to provide jewelry…
Top 3 Content Marketing Goals For Every Brand
Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been raised. In response, brands are investing significant time and resources into delivering customer journeys that go above and beyond. In fact, 60 percent of marketers say their organizations are extremely committed to content marketing[i].Which…