To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation wi...
This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with ...
There is no more important quality in the modern ecommerce landscape than convenience. For your customers, convenience embodies everything from knowledge to agility, understanding what they’re buying and being able to go from cart to checkout with ease.
Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a...
The Importance of the Digital Experience In Beauty & Cosmetics The beauty and cosmetics industry is visual by nature. It’s no coincidence that the most influential brands often have the greatest use of imagery, as visuals often serve as the essence o...
Designers need time to ideate - sometimes on their own, sometimes with others. Designers also need critiques. Honest evaluations of their work and an objective assessment of whether it meets the needs of the project or campaign. And most designers also ne...
