Fastr by Zmags Blog

Blog for Ecommerce Marketers

Expert advice for building better converting ecommerce websites, faster.

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By: Alex Smith
March 16th, 2023

Optimizing your ecommerce product pages is essential for driving sales and increasing conversions. A well-optimized product page can make the difference between a customer quickly moving on to the next website or making a purchase.  

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By: Alex Smith
March 9th, 2023

As marketers, one of the more challenging aspects of our work is to balance the many creative ideas our teams have and the myriad experiments we wish to deploy with the always limited set of resources (including people’s time and budgets). Enabled with th...

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Ecommerce Articles

By: Allison Vernerey
March 2nd, 2023

The frontend of a website is the part that a user or visitor interacts with directly – what they see and experience as they navigate between pages, scroll, and click. “As-a-Service" technologies allow a subscriber to get value out of a packaged offering w...

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By: Alex Smith
February 23rd, 2023

Earlier this month we launched Fastr Frontend, the first Frontend-as-a-Service built for business users. Today our visionary Zmags product leaders Ryan Breen (CTO) and Allison Vernerey (VP, Product) broke down the challenges faced by ecommerce marketers t...

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By: Zmags
February 16th, 2023

Ecommerce digital transformation can seem like a daunting task, but with a clear plan and the right tools, it can be a smooth and successful process. In this guide, we will outline the steps you need to take to successfully transform your ecommerce busine...

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Ecommerce Best Practices

By: Creator Product Team
January 26th, 2023

For many ecommerce sites, the time from Halloween through Christmas signals a code freeze for the software development team. Whether done to reduce the risk of disruption to your site due to increased holiday traffic, to test new module functionality in a...