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In the digital ages, the general population consumes content from many different sources, including blogs, whitepapers, webinars, podcasts, and so on. But how do people really consume this content? Based on research we conducted, we […]

How to Net “Generation C”

Marketers cannot afford to ignore “Generation C,” the group of customers who remain connected 24×7 through multiple devices. This group transacts, browses and shares all the time regardless of whether they are at home, at […]

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